Aston Martins to bear AMG technology in future?

Posted on Dec 12 2012 - 12:27pm by Nithyanandh K
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Aston Martin DBSWe now know that the heritage rich Aston Martin brand is owned by the Italian private equity firm Investindustrial.

The firm edged Mahindra in a bid to acquire 37.5% of the stake in Aston Martin, becoming the co-owner of the British marque along with Kuwaiti firm Investment Dar. Investindustrial’s trump card was a possible technical collaboration with AMG.

Investindustrial who formerly owned Ducati before selling it off to Audi earlier this year had marketing tie up with AMG. Motorbike enthusiasts will remember that Ducati launched an AMG special edition of the Diavel sports bike when the bike maker was under Investindustrial’s ownership.

After the deal, Aston Martin committed £500 million for new product developments for the next five years. However, there was no mention of any technical collaboration with AMG in the official announcement. reports that there were talks between AMG and Investindustrial for a partnership. A top AMG official reportedly said, “They (Investindustrial) rang up and asked if they won the bid for Aston Martin would we be interested in being a technology partner. We know these guys. They were behind Ducati, we had a marketing collaboration with them.”

With Aston Martin in an immediate need of more advanced engines and transmissions to conquer the emission norms and electronic gadgetry to keep pace with the competitors, a tie-up with AMG looks like a good move.


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By this time you would have figured out that auto enthusiasm to the level of fanaticism is a prerequisite to be a part of team IAB. And I'm no exception! As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! Since then automobiles became the love of my life and I grew up admiring anything and everything that purrs and has wheels. My quest to be updated with whatever happens in the glorious world of automobiles naturally landed me at IAB. So here I'm, as a petrolhead by birth, mechanical engineer by education and an automotive journalist by profession!

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