Fully revamped Volkswagen Phaeton planned for 2016

Posted on Feb 17 2012 - 5:45am by Kaustubh Shinde
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For a world mesmerized by expensive badges, plain and simple doesn’t work. VW learned it the hard way when they introduced the Phaeton. It was an engineering marvel but lacked the ‘Presence’ factor.

Volkswagen Phaeton

It had some insane tech specs and features that could even rival a top-end Mercedes S Class. But the market preferred something with rings or stars on it to let people know that they have arrived.

Looking at the sales figures of the Phaeton, rumors about its doom spread through the web like wildfire. However, VW has rubbished all the rumors by stating that an all new Phaeton is planned for 2015-16. More interestingly, it will be a parting gift for both VW CEO Martin Winterkorn and VW product development head Ulrich Hackenberg as they plan to retire in 2016.

The key USP of the Phaeton will remain intact – a no nonsense car for people who choose to have a discreet public image. The styling will be on the conservative side but it will be obsessively engineered and packed with technology. W-12 engine will be downsized to V8 turbo to meet emission norms along with extensive use of aluminum and magnesium to keep the weight low.

[Source: Motortrend.com]

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They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store. Hope you enjoy IAB as much as we do!

1 Comment so far. Feel free to join this conversation.

  1. arbhd March 7, 2012 at - Reply

    the problem with the phaeton is that nobody will buy that VW while for the same price they can get a 7-series, S-class, A8 or Quattroporte! that’s why the last Phaeton failed! it looks great, performs great, it’s super luxurious but it’s still a VW. In that segment people want brand name prestige! Also why are they wasting all that money by creating another product that will be a direct competitor of the VW own Audi A8?!?!?!

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