Nano SUV from Mahindra-Ssangyong: Will it make you sell your hatchback?

Posted on Oct 20 2011 - 7:28am IST
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Back in the good old days, SUVs were big, bad, brute cars that used to scare hatchbacks on the streets and made their own road home. No one really went off roading in them, but people liked the high seating position, a commanding view of the street, good performance coupled with utmost practicality and high ground clearance. More importantly, they were essentially a way of showing that you have the ka ching!

Then came softroaders which offered the same benefits without the off roading gadgetry such as a low ratio gearbox or locking diffs. Later, came crossovers which were essentially normal cars on jacked up suspensions. However, after the success of XUV500, India’s premier UV manufacturer, Mahindra&Mahindra is embarking on another journey – A Nano SUV.

Mahindra S101

No, this is not a Tata Nano on huge wheels. TheEconomicTimes reports that M&M, along with Ssangyong, is working on a one of its kind Mini SUV for the Indian market. Codenamed the S101, the Nano SUV (as it is called on the shop floor) will be under four meters and will be powered by a 1.2 or a 1.5 liter diesel engine. Sources suggest that the Nano SUV will be a monocoque and M&M will implement its recently gained knowledge from the XUV500. The company is targeting a price bracket of 3-4 lakhs.

Please do not confuse this with the Mini XYLO. The Mini XYLO is almost ready to hit the market but the S101 will take some time to be developed. A team of over 100 engineers is working on the Nano SUV since a year now. The idea is to price very competitively with respect to other hatchbacks in the market. M&M will certainly benefit from the excise duty benefit that is offered to sub 4 meter cars in India. Additionally, because this is a one of its kind product, there is hardly any competition. M&M is relying on value engineering and software solutions to keep development costs low.

Do you think a Nano SUV will tempt you to sell your hatchback?

Image – Artist impression of S101

[Source - EconomicTimes.Indiatimes.com]

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14 Comments so far. Feel free to join this conversation.

  1. Analyse October 20, 2011 at - Reply

    Absolutely gamechanging is what this will be…. People go for a hatchback as a compromise and with so many options today a gamechanger segment at the lower end of the market has the potential to propel mahindra to the top league since a mini suv will open up space and bring in versatility. Kudos to mahindra for thinking differently.

  2. Amit October 20, 2011 at - Reply

    Looks like the right kind of vehicle for the family…way to go Mahindra!!

  3. killen vasy October 20, 2011 at - Reply

    The ULC(ultra low cost) car project is disposed and nano suv comes right nw

  4. killen vasy October 20, 2011 at - Reply

    mahindra vehicles always ends with “O” (verito, scorpio and nw XUV5OO) and their codenames ends with “1″ (w201 and nw te s101)

  5. Prem October 20, 2011 at - Reply

    mahindras are much better than the “hopeless” tatas.

  6. C. Morr October 20, 2011 at - Reply

    A Nano SUV or mini SUV is just what we need at this time. This is the kind of vehicle you can take with you to the market place to buy groceries, drop kids to school, and go on long trips once in a while in relative comfort.

  7. charan October 20, 2011 at - Reply

    Hello
    Mahindra is aggressively developing cars in India. I think they have the capability and the way they price the cars to becomes tope 3 manufactures in India in the coming Years.I think it will definitely beat Tata Company in Sales in may be 2 years after the launch on Mini Xylo and S201.
    Mahindra, Please give a nice Design to the headlights and and front grill ala XUV5OO.
    Bravo Mahindra!!

  8. aditya October 20, 2011 at - Reply

    its a niche product without a doubt.
    With the indian roads getiing worse day by day the nano suv offered at a competitive price is certainly gonna be a sweet deal for the consumers.
    Combined with the deisel efficiency it can be mahindra’s top selling product till date.

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