The new Maruti Suzuki Swift was a success story even before it was launched. A smashing 40,000 booking pre bookings were already gobbled up on August 17 (the day it was launched). Now, the Swift is only extending its lead over the competitors. The New Swift has crossed a one lakh marker in terms of bookings. However, I bet you have seen very few on road.
The simple explanation to that irony is – Labor union issues. Maruti has been grappling with trade union problems even before the Swift was launched. The company only produces 700 Swifts a day. The waiting period on the diesel model is nearly half a year, whereas a petrol car delivery is promised to a customer within 3-4 months.
Despite of facing such difficult circumstances, the company is pretty upbeat about the upcoming festive season. The festive might not be all about celebrations because of macro-economic issues such as rising fuel prices and interest rates. In order to combat the dampened demand and woo customers, MSI is providing 20 per cent higher discounts than what it had offered in the festive season last year.
The discounts are not applicable to fast-moving models such as the Swift, Dzire and Alto. (Relatively) Slow selling vehicles like the Estilo and the Ritz are eligible for jaw-dropping discounts and offers.
Let’s hope Maruti Suzuki sorts out its problems soon and so that we can see more Swifts on the road.
[Source - EconomicTimes.IndiaTimes.com]
[...] can point out is the launch of the new Swift which generated record breaking bookings, crossing the 1 lac mark within a couple of months. It proved that a strong product always generates [...]
Amazing car, best Indian hatchback.. Have seen many on the roads and back looks fab.. Interiors are just best in the segment.. Amazing car, great going Swift, great going Maruti!!
i have seen only one new swift on roads.
I have seen 3-4 new Swifts closely, new Swift was appealing in pictures more than the real appearance. The new Swift is almost completely new make-over over the old one but it doesn’t feel like that from outside when we see it on roads, it just look like a face-lifted version. Interiors are greatly improved but exteriors don’t impact as a full fresh car.
The new swift is as cramped as the old one at the rear seats…
The boot space is also very less..
I would prefer to have Brio instead of this car.. However it all depends on pricing as well as maintenance !!!
Anybody would give feature by feature comparison
Watch the Live Webcast of Honda Brio Launch at 12 noon tomorrow! http://bit.ly/nng9cY