Rendering – 2012 Ford EcoSport makes sense in India?

Posted on: Jan 9, 2011 - 1:25pm IST

Ford India is hard at celebrations after winning all major Car Awards for its uber-popular hatch – The Figo. But away from all the Indian action, Ford Brazil is developing the new successor for the mini SUV –the Ecosport.

Mechanically, the new Ecosport draws inspiration from two of Ford’s newest, internationally successful cars, the new Fiesta and the Focus 2012.

2012 Ford EcoSport India
Artist impression of the upcoming EcoSport

The exterior design reveals so many elements of the ‘Kinetic Design’. There are cleaner lines throughout the body, dominated by large bumper air intakes. The grill is influenced by the recently launched Ford Ranger. Overall, this is certainly an extension of the ‘One Ford’ philosophy.

The engine duties will be performed by 1.6L and 2.0L Ecoboost engines configured with manual gearbox or automatic gearbox with optional 4WD. Ford plans to sells this SUV is Brazil, China, Thailand and some European countries. Ford might manufacture this car in China, India and Brazil in the next couple of years.

2012 Ford EcoSport India
New generation Fiesta styling cues aplenty on this urban SUV

But does the Ecosport make sense for India? One cannot forget that the mini SUV market is something that has been attracting attention of a lot of manufacturers in India. Even the largest auto manufacturer in India – Maruti Suzuki is readying a Gypsy-like model. Skoda took the plunge with their Yeti last year but it was a pricier option.

new Ford Fiesta
Ford Fiesta hatch also expected in India this year

Current Ecosport (based on Figo platform) will cost you around 20K Euros which the same as 11 lakh INR. If the product costing is done right (a la Figo) and the Ecosport is brought to India under 10 lakhs, it will certainly sit as a unique lifestyle.

What do you think? Should the Ecosport invade the Indian streets? Will you pay around 10 lakh for an urban SUV?

Source – via AutoEsporte

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12 thoughts on “Rendering – 2012 Ford EcoSport makes sense in India?

  1. Prasad Nar says:

    After launch of XUV, the SUV & MUV market expectations are more for paying less. Though Ford will offer great quality, but the concept of mini SUV is still in question(harsh but true) Indians want to see their money in muscular design n mass f vehicle, tats y we dnt see too many Grant Vitaraz, yetiz etc on road. I loved the hi-end design but needs SIZE only then it ll be liked. Same as if yeti was a large vehicl it wud hv been No.1 selling SUV..for its gr8 design n quality.

  2. laltea says:

    sure to be a success in north east india ,,just what we need,,a compact suv for our small roads and hilly terrain

  3. Ravi H says:

    YES ! Ford what are u waiting.Ecosport looks very promising from the exterior (Autocarindia Nov issue) if datz the actual production prototype than u can gun down even many sedans in 8 to 10 Lacs bracket. Get u r baby SUV we are waiting and yeh plzz don’t giv those junk interiors in black color instead we need good beige combinations as they look fresh and more lively ….Vroomm F***k the fuel Economy its diesel right :p

  4. Balaji says:

    Yes, it will be sure hit if it is priced under 10L, the styling will overtake expected Renault Duster and Nissan Juke. Let see who is winner among three in next year.

  5. Thomas George says:

    YES, Ford Ecosport; is an answer to many Indian buyers since there is none exist in the market now with same specs, a compact one with all premium features, of course must have an option for auto transmission as well and Ford can maintain the price for this unit within 10L?
    No doubt it will hit the market. I strongly suggest to proceed with the launching in India.
    all best
    Thomas, Bahrain.

  6. Vishnu says:

    A Big ‘YES’. This is one slot where there are not too many players currently baring a few ofcourse. If Ford manages a 4WD version at 10Lacs OTR I think they are sure to make this big.


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Kaustubh Shinde

They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store.Hope you enjoy IAB as much as we do!