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The Tata Nano certainly needs a touchy-feely advertisement to bring it back into our minds. The tagline “Key to your happiness” is apt for the Nano which is facing a tough time in our market. Its features and Indian family-oriented design is reflected well in this ad which opens with a girl asking her grandmother when the Nano will arrive home.

The storyline then shifts to the Nano’s journey to the Indian home. It’s acceleration and space are highlighted as two-wheeler commuters are surprised by its pickup. It also proves its ability to tackle bad roads and no roads as it draws the interest of people on the road like it does in real life.

Once the Nano arrives home, it brings along joy. The girl hugs the car, the family gets ready to welcome it with the usual traditions. The girl notices everyone in the neighborhood admiring the car, and to save it from evil and prying eyes, she applies some of her eyeliner on the car.

The Ad’s message is people commuting on three-wheelers and two-wheelers can shift into a Nano with its 4 year warranty and affordable attributes.

Very nice. Very well done Tata Motors!

Tata ads always have a comic flavor. The Nano then is the first time Tata lent a touchy-feely tone and rightly so.

Next, would you like to read more about Tata Nano or more about the , , , ?

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  • http://www.scootinoldskool.com Orin

    I’m not familiar with Indian traditions surrounding the purchase of a new car. What is signified by the garland of flowers on the car’s bonnet?

  • Sowmya

    Hey guys …check out Tata Nano’s new offer where the car will now come with a 4 year / 60,000 km manufacturers warranty,AT NO EXTRA COST…awesome…check out the link..
    http://www.tatamotors.com/our_world/press_releases.php?ID=623&action=Pull

  • S. Prabhakar

    Most Nano owners feel that the primary reason for the Nano sales plummeting is the unethical false promise on the mileage. Tata Motors has advertised an ARAI certified mileage of 23.6 Kms per litre and several buyers who believed this and bought the Nano have been shell shocked to find that the car returns only around 10 to 12 Kms per litre in peak time city traffic i.e. 42 to 50 per cent of the ARAI certified mileage of 23.6 Kms per litre. As long as Tata Motors refuses to accept this fact, disgruntled Nano owners will only dissuade all and sundry from buying the Nano.