We had already brought you spyshots of Force Motors' new SUV which is being tested around its in Pune. The test mule looked massive and intimidating. The car looks as big as a Ford Endeavour and we wouldn't be surprised even if its is bigger than the Ford SUV.
The new SUV would be manufactured at Force Motor's Pithampur plant in Madhya Pradesh and could be launched by mid-2011, according to our friends at Velociti.
Force Motors SUV could be priced between 9-15 lakh rupees and could compete with a wide range of vehicles. We expect the new brawny SUV's base model to be priced under 10 lakhs so that it could compete with SUVs like the upcoming Mahindra World SUV, the Scorpio, Tata Safari as well as utility vehicles like the Toyota Innova and the to-be-launched Tata Aria.
Force Motors' utility vehicles are usually crudely designed and luxurious interiors are something alien to the brand but we hope with the new SUV, Force Motors could be looking to change the way their products are conceived.
Development costs for a big SUV would certainly be very high and we guess Force Motors should be doing a good job to make the car perform well and look good inside and out. Force Motors have been relying on Mercedes Benz' diesel engines and the new SUV could also get a Merc derived engine. We expect the 2.2 liter direct injection diesel engine producing about a 159 hp and 330 Nm of torque to power this SUV.
Force Motors SUV test mule gallery -
Image Source: Velociti