Scoop – GM-Wuling trucks, vans to bear Chevy Bowtie

Posted on May 25 2010 - 5:05pm by Shrawan Raja
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Tavera

We are all aware of the fact that General Motors India would be launching the Wuling range of Commercial Vehicles in the country next year after a 50% buyout of the company by Chinese major SAIC.

Now one thing was clear that these CV’s would not carry the ‘Wuling’ badge as the Indians are in the dark as far as Wuling is concerned and wouldn’t click with our buyers who are not very comfortable with China manufactured goods.

Tavera

What inside sources now tell IAB is that these Commercial Vehicles would carry the Chevrolet Logo (bowtie) and could be sold under the Tavera sub brand.

This is a good technique by GMI as the Tavera is a well known name in India & is quite popular in the taxi market. This way people would be assured of the fact that these commercial vehicles would receive proper service backup & thus the CV’s would find better acceptance in the Indian Market.

Next, would you like to read more about Chevrolet, Commercial Vehicles or more about the , ?

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Hi! I'm Shrawan, I'm an automobile engineer and began IAB with a couple of friends in 2008 to burn time. Since mid-2009 this is where I spend my time from 7AM to 11PM everyday. Today we're rated among the top 100 automotive news websites in the world today by Technorati, and among the top 25,000 websites on the internet by Alexa! We aspire to the become the world's best auto news provider with multimedia rich content, packaged into an informal and fun website design. Please use the contact page below in case you want to reach me.

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