We’ve not been writing much about Volvo in India since they run here with just the S80 and the XC90. We were informed Volvo is pondering over the possibility of the XC60 locally, and here comes another announcement from the company – the new S60 sedan is here next year.
The safety conscious Swedish auto maker is uncertain of who its owner will be, but Indian operations is fully inert to those developments assures Volvo Car India Managing Director Paul de Voijs.
Volvo presently operates with seven dealerships in the country. It is looking to increase its visibility by expanding the dealer network to twelve.
The S60 which arrives here next year is what you see above – a car still in the testing phase. A 1.6-liter engine mated to a dual-clutch transmission is on the cards.
Typical of a Volvo, safety systems are futuristic. The car will detect and take action if pedestiants stray into its path, its cameras likewise will work in sensing if the car about to collide, and come up with a counter measure. This is similar to what Mercedes has on its high end S-Class vehicle.
In India Volvo’s earned a reputation as a safe automobile through its buses. Who would not want to travel on its comfortable and well built coaches that even state governments are convinced about, despite their high price tag? They have already sown the seeds in India with their CVs and only with new models and aggressive marketing will they find good times in the passenger car segment.
Spy Shots Source – Auto Express
Thanks to Volvo to expand their market in India. Volvo Rockzz in India soon.
[...] its Ad filming, the new S60 sporting Volvo’s new design language was scooped. It looks fabulous. It’s going to kill a BMW, Audi and Mercedes if Volvo takes [...]
High time that Volvo changed its marketing ideas here in India, good to see that happen all the best to Volvo.
@Dr Sumedh – yes, the marketing team needs to pull up its socks. They have a great opportunity.
Volo has completly stopped the production of S60, not the car will be relaunched with advanced features. In India it will be launched after it is launched in the europen market. Volvo is putting in real effort to widen its sales inn India
@Rahul – I think so too. I think Volvo should also focus on marketing since I’ve not seen a single Ad on the local newspapers here in my city. People here still relate Volvos to buses.