Behind closed doors, the Tata Nano Europa is getting prepared to face rigorous competition and challenges the West has to offer. The preliminary crash tests have been positive and the Nano is confident of acing all the emission and crash test requirements both in America and Europe/U.K.
Coming to the heart of this story, we previously posted information on Skoda’s new small car dubbed Joyster, that will take form on the VW Up!’s platform. Autoblog NL reports Skoda’s version of the Up! will be priced in the same league as the Nano Europa (around 4,500-5,000 Euros).
Skoda Indian management back in March announced two small cars one each from Skoda and VW was planned for 2011. That report said the target price was approximately 4 lakh rupees. According to the new report, 5,000 Euros (Joyster) would convert into 3.5 lakh rupees.
Are they both talking about the Joyster? If they are, then the Joyster would be manufactured in India.
Tata Motors had also confirmed during the Geneva show that the Europa, if launched in Europe, would also be available in India.
Source – Autoblog NL
[...] Skoda Joyster could also compete against the Tata Nano Europa in the Europe as Skoda is perceived as a low-cost brand [...]
[...] The small car platform will not stop with the Up! Brands like Seat and Skoda will make use of it to make their own small cars. Seat plans to call it Ros while Skoda’s Up! could be the Tata Nano Europa slayer. [...]
[...] VW will also experiment with electric powertrains on this micro car. It could be considerably smaller than the Polo/Fabia and serve as an alternative to the Tata Nano Europa. [...]
for success of products price is the key. especially small car segment worldwide is price sensitive.
How do you think the Joyster would be able to kill the Nano with sales?
There is a load of hype around the Nano..
@Dean – I think the VW group has a better chance since they are a global force, while Tata is just a starter and knows little about European and American buyers. But yes, the Nano should have a considerable price advantage if it has to succeed.
@IMN – thank you for the link. I hope you are no spammer, as if you are one, you’ll never be commenting again.
Great article on the Tata Nano. I know you can find many more interestnig articles on the automotive industry including who helped Tata build the at http://www.industrial-machinery-news.com
Thanks for the information
IMN