‘Wize’ man’s choice? – Mascot for the WagonR

Gaurav

Gaurav Sikri,

The Maruti Suzuki Wagon R now has a mascot called Mr.WizeR, which is some kind of fusion of what the Wagon R stands for and being wise.

Marketing executives at Maruti say it’s a way of renewing the WagonR brand and highlighting the strengths of the vehicle.

Mr.WizeR will make a debut in your daily newspaper as a cartoon character (it doesn’t look like one, not yet) and you’ll soon see Mr.WizeR on TV and Internet too. Mr.WizeR, the mascot is a guy who is modern and has deep rooted Indian values as well.

The car was initially introduced as a ‘tall boy design’ and was always popular for it’s practicality and maneuverability.

The car was introduced in 1999 and till date around 7.25 lakh units have been sold with an average monthly sales of 11,000 cars a month.

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