As Mahindra & Mahindra(M&M) vehicles – Scorpio and Xylo prepare to enter the American market, the company is aiming to step into China also, which is the world’s second largest automobile market after the U.S and is three times bigger than the Indian auto market with sales of about 9 million units annually.
Initially Mahindra wants to start by launching its Scorpio Pik-up and Scorpio then later Bolero and Xylo (codenamed as ‘Ingenio’ in India). While the M&M tractors already have their presence in China with the collaboration with the Jiangling Motors Company (JMC), M&M has also bought 51 per cent stake in Jiangsu Yueda Yancheng Tractor Manufacturing Company, China’s third largest tractor company.
Pawan Goenka, president (automotive sector), Mahindra & Mahindra, said, “Although China is a very important market for us for passenger vehicles, it is a very restrictive market. We are already present there in terms of tractors and we will keep evaluating opportunities.”
Automobile companies in China like Volkswagen (VW), Ford ,General Motors (GM) work through joint ventures with the local automobile companies. Recent reports suggest that, the Chinese automarket has been slowing down like in all countries. The growth in the auto sector has slowed down to 18 per cent in the first half of this year with sales at 5.18 million units. Despite the ‘credit-crunch’ Mahindra is being over-ambitious by trying to slither into many international markets. Not a good strategy at this point of time.
Hello Vivek!
I think we need to wait till like January to see the car, unless Mahindra sends out some partly covered images to add more hype to the campaign. So far, I think they are doing a great job in keeping us guessing.
Hello Vivek!
I think we need to wait till like January to see the car, unless Mahindra sends out some partly covered images to add more hype to the campaign. So far, I think they are doing a great job in keeping us guessing.
We'll see how the Xylo looks very soon. It is launching in January, isn't it?
Their official site ( mahindraxylo.co.in)'s rubber band teaser thingy looks great, although we'll have to wait a while before getting to see the real thing.
Cool! Now Indian cars are doing the rounds of International markets. Keep up the progress Mahindra. I have always admired Scorpio as a stylish vehcile. I am sure the new Xylo will deliver good value for its worth.