Low Cost Brand from Fiat for Europe- Possible partnership with Tata Motors

David

David David,

Low Cost Brand for Europe from Fiat

Italian car maker Fiat is planning to launch a new low cost brand in Europe and bring to the market, three models under a new low-cost brand tag. Pricing would be lower than current Fiat models, which have moved marginally upscale. An example: Fiat 500 was once (in the 60’s) the brand’s cheap city car, but the latest generation is more of a lifestyle vehicle. Fiat would make something similar to the 500, but would cost a lot lesser.

Three models planned- Two hatchbacks and One sedan

Fiat Chief Executive Sergio Marchionne said that the car maker would introduce the new low-cost brand in 2010. The cars (mainly hatchbacks) could be built in Italy, Poland or Serbia and would likely include a sedan for developing markets like South America. Fiat had intended the models for emerging markets like Brazil, but the global economic meltdown has convinced the company that demand for them could grow in mature markets like Europe as well.

Low Cost Brand in Partnership with Tata Motors

Fiat is looking to pose as competition to other low cost brands, mainly Romanian ‘Dacia’, which is successfully run by French Automaker Renault. The Logan is sold in Europe under the Dacia banner. Tata Motors being Fiat’s ally would come in handy when it comes to venturing into the low cost segment, as Tata has loads and loads of experience with the Nano! So far we haven’t heard of any names from Fiat for its new brand.

Readers can suggest names which they think Fiat should use for their ‘Low cost brand’. Help Fiat out!

IAB Comment– Tata put forward an open offer to Fiat for selling the Nano overseas under it’s brand, earlier this year. Fiat has run through their choices and decided it’s best to make their own low-cost brand with help from Tata Motors. Fiat might use the Nano’s platform in their cars along with developing their own platforms. It’s not known whether the Nano will be sold abroad as a Fiat, but expect an announcement very soon.

Source: EurocarBlog

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

tata motors News & Updates

Fiat 500 Riva front three quarters at 2016 Bologna Motor Show

Fiat 500 Riva – Bologna Motor Show Live

Abarth 124 Spider front three quarters at 2016 Bologna Motor Show

Abarth 124 Spider, Abarth 595, Abarth 695 Biposto – Bologna Motor Show Live

Fiat 500S front three quarters at the 2016 Geneva Motor Show

Fiat 500S – Geneva Motor Show Live

Dodge Charger

Jeep Renegade, Dodge Charger among most loved cars in USA for 2015 – Report

2016 Fiat 500 (facelift) front at the 2015 Dubai Motor Show

2016 Fiat 500 (facelift) – 2015 Dubai Live

2016 Fiat 500 front at IAA 2015

2016 Fiat 500 (facelift) – 2015 Frankfurt Motor Show Live