Our friend who is a South East Asian car industry expert (authors a sound blog – autoindustrie) was kind enough to help with this series of translations.
Yesterday night one of our readers from Indonesia sent us a few links. When we opened it, we could not understand a thing. We knew this was something big, so we used google translator, and that did not help in any which way.
So we got our good friend to help us out since he knows Indonesian, and here’s Tata Motors’ plans for Indonesia -
http://oto.detik.com/read/2009/08/10/162952/1180663/648/tata-punya-kans-besar-di-ri
Well this is saying that Tata has high potential for expansion in Indonesia if they get the product positioning correct. It says Tata is a conservative company that is reluctant to expand overseas unless it is fully confident of its product quality. Tata is honest to admit that there are still many short falls in its product. The author likens Tata today facing the same challenges faced Hyundai did in North America just a few decades ago.
The earliest Tata entry into the Indonesian market is expected by 2010 – with the Xenon Double Cab pick-up truck, Sumo Grande SUV. There is also a possibility for the Nano to be introduced.
click through for the full story




