Volkswagen India has been very smart when it comes to product launches in India. Sensing the huge parity between petrol and diesel prices, the company has only chosen to launch diesel variants of its über expensive cars in India.
The Jetta was launched with a TDI engine and so was the Passat. The latter had BlueMotion technologies that save fuel and reduce tail pipe emissions. However it is being reported in the media that VW India is also planning to launch the petrol version of both the cars very soon.
The Jetta with a TSI badge has been caught testing a number of times on the Pune roads. Our friends at BSMotoring claims that the German giant is planning to increase the market share of the Passat by launching the petrol variant in February.
Hardly a month has passed since the launch of the new Passat (don’t forget to read our new Passat review) and Volkswagen India has managed to push 190 cars out on the market. This might not be very impressive for a car, but for the Passat it is a solid number outlining its recovery. This is the car’ report card for the last six months the old Passat (petrol and diesel) had been on sale -
January 2011 – 2
December 2010 – 0
November 2010 – 0
October 2010 – 59
September 2010 – 107
August 2010 – 66
Volkswagen tied up with the Indian Premier League and a Passat BlueMotion is placed on display immediately outside the boundary line at all game venues carrying autographs of star players from the league. The cricket commentators speak about the product when it is shown to viewers.
One can argue that the initial euphoria surrounding a product is present during the first few months and the numbers generated during this period don’t convey anything, but what 190 has done is tell Volkswagen that people are ready to put down 20 lakh rupees and overlook cousin Skoda Superb or the Japanese models Accord, Camry and Teana. Volkswagen sold 7,000 cars in April with Polo and Vento doing most of the scoring.
Note – If you need additional photographs or another point of view, you can read Kaustubh Shinde’s first look at the VW Passat BlueMotion.
It’s been silent for the last couple of days here on IAB. I flew to Goa to take part in the VW Passat BlueMotion media drive while my team members still aren’t able to let go of the excitement after India broke the 28 year old jinx of not having won a World Cup.
Did I miss out on the fun of India winning the World Cup?
No, the Passat, through the twisty roads in Goa more than made up for it.
click through to read more
Like every other time, you read details and prices first here on IndianAutosBlog
VW India has taken the wraps off the new VW Passat in a glamorous Mumbai event. The 2.0-liter BlueMotion TDI (diesel) model is the only one on sale producing 170 bhp and 350 Nm torque with all sorts of fuel saving measures like reduced engine idle speed, longer gear ratios, Start-stop technology, Regenerative braking, etc.
The new Passat is available in 5 colors – white, pearl, black, silver and brown.
Bookings for the new Passat begin today and deliveries will start in April.
VW Passat price (ex-showroom Delhi) -
20.80 lakhs for the Trendline model
23.80 lakhs for the Comfortline model
25.65 lakhs for the Highline model
Stay tuned to Indian Autos Blog as we update you with more information.
As we near the all new Passat launch, VW India has already started working on its promotional campaign. The ‘Think Blue’ campaign will be launched with the Passat to compliment the marketing activities. We really are not aware of what to expect in this campaign but we presume that it will be full ‘eco friendly’ activities to highlight the various features of the ‘Blue Motion’ technology that will be available [ Read More ]
Days before its official launch on the 29th of March in Mumbai, the new Passat Bluemotion has been spied by Vikram Jayanath, a member NDTV Car and Bike Show Facebook page. The new Passat is a cosmetic revamp of the older generation car featuring the same design language as displayed on the new Jetta, Touareg and our own VW Polo. The car features VW’s trademark ‘BlueMotion’ technology which leading to [ Read More ]
VW is all set to launch the new edition of Passat in India on the 29th of March. The new Passat will have VW’s trademark Blue Motion technology which includes a host of features that makes the car very fuel efficient. These features are: • Fuel efficient engine • Start-Stop technology • Gear shift indicator • Particulate filter • DSG dual clutch gear box • Rolling resistance tyres • Extra [ Read More ]
Volkswagen India will launch the refreshed Passat on the 29th of next month, Autocar India is reporting. Indian Autos Blog on Feb 7 reported that the new Passat was the company’s next offering for India. The seventh generation Passat bases itself on the previous generation model. VW had gone in for a reskinning operation instead of an all-new sedan. The length is increased by 4mm, while the height and width [ Read More ]
Volkswagen India has been very smart when it comes to product launches in India. Sensing the huge parity between petrol and diesel prices, the company has only chosen to launch diesel variants of its über expensive cars in India.
