To this day, I can still hear the gentle spool of the Volvo S60 that we drove quite a while back. Sadly, Volvo India is not doing that great in the Indian market. The three Germans have literally gobbled up the Indian Luxury market, leaving the Swedish company with very little customers.
A very important reason why the German are leading is because of their ‘Executive’ versions of the products. Executive means the same cars in terms of engines and other technical specifications but stripped off their luxury features. This is totally a volumes game where numbers matter the most.
Volvo, till now, did not have executive versions of any of their car. All of them were fully loaded and thus had a higher price tag which made them a bit uncompetitive. But all of that is about to change.
The company reportedly has plans to launch stripped-down variants of some of its models to boost sales.
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Volvo is present in the Indian Market since 2007. Unfortunately, both the S80 and XC90 models have failed to make any serious inroads in the German dominated territory. This was not going to deter the Scandinavian giant and they decided to hurt the German trio where it would hurt them the most – Sports Sedans.
On March 11, 2011 Volvo brought its ‘Sportiest Ever’ sedan – the S60 in the Indian Market and immediately received 100 bookings in just a week.
Considering each Volvo S60 T6 is for 36 lakhs a pop, we wanted to find out what Volvo the S60 is all about. So we got ourselves a media car and got cracking!!
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The recently launched Volvo S60 sedan has received a phenomenal response from the Indian Market. The company claims that it has received over 100 booking for the S60 since last week. Volvo S60 drives into India Mr. Paul de Voijs, Managing Director of Volvo Auto India, said. The company has received excellent response since its introduction with over 100 bookings. We are booked till May. It is heartening to note [ Read More ]
Volvo S60 was launched in Mumbai yesterday at a starting price of Rs. 27 lakhs (ex-showroom). To be more specific, the S60 is launched in 3 variants -D5 Kinetic priced at 27 lakhs, D5 Summum priced at 32 lakhs & T6 Summum priced at 34 lakhs. The event started with a brief introduction to Volvo. The stage was then taken over by Mr. Goran Larson, President, Volvo Cars Malaysia and [ Read More ]
Volvo’s press conference announcing the S60 has just concluded and here are the variants and prices (ex-showroom Mumbai) – D5 Kinetic – 27 lakh D5 Summum – 32 lakh T6 Summum – 34 lakh The T6 accelerates from 0-100 in 6.5 seconds and the fuel efficiency is 9.8 kmpl. The T6 is powered by a 6-cylinder inline 304hp displacing 3,000cc coupled to a 6-speed automatic transmission. The D5 accelerates from [ Read More ]
A quick call to the corporate communications team handling Volvo India’s account and the cat’s out of the bag. Volvo will launch the S60 in India in Mumbai on the 10th of this month. A day later, the vehicle’s pricing will be announced for Delhi in the capital city. We’re not completely sure about the engine options but our guess is initially the 2.4-liter 205hp twin-turbo diesel will be released [ Read More ]
If you think the Germans are not your cup of tea, try the Swedes. After bringing in the XC60 last year, the company is all set to bring in their luxury sedan competitor – Volvo S60 this February. The car will go head to head with Mercedes C Class, BMW 3 series and Audi A4. Design wise, the S60 started a new chapter in Volvo’s history. Earlier considered to be [ Read More ]
Indian Autos Blog has learnt if all goes well, Volvo will launch the ravishing S60 in India by the end of February next year. Volvo is keen on extending its model line-up in India, as at the end of the day, there’s no better publicity than a new product.
Volvo is also working to increase its footprint in India with more dealers. By the end of 2010, there will be 9 dealers and at the end of 2011, there will be 14. The focus for the company is sedans and SUVs as they make up about 90% of the volume for its competition.
Volvo will introduce the S60 with perhaps two engines to start with – the 205hp 2.4 twin-turbo diesel and the 3.0-liter 6-cylinder T6 petrol capable of 300hp. From there on, we could see more affordable variants including the introduction of a 2.0-liter engine.
The S60 will be positioned in the league having the front-running C-Class and 3 Series.
