VW plans to dominate the world by 2018 are surely on track with the company claiming to be the number 2 manufacturer of the world. According to Car Advice, VW sold 8.16 million units in 2011 whereas Toyota sold 7.9 million thus making VW the second biggest automotive company (by sales).
The total gain in sales amounts to a whopping 14.3-percent surge as compared to the auto giant’s 2010 sales.
The key growth markets were India and China. An impressive 2.25 million vehicles were shipped in China and deliveries in India more than doubled to 111,600 units.
There is surprise twist in the story as well. GM, predicted to be the numero uno manufacturer of 2011, has not yet declared its sales figures. If GM does not manage to shift more than 8.16 million, the VW’s goal would be accomplished 6 years early.
VW plans to be #1 manufacturer of the world by 2018 by shifting over 10 million units annually.
The used car business is big money for most Indian manufacturers. Right from Maruti Suzuki to BMW, they all have their dedicated outlets offering the customers peace of mind with their tested, warranty-attached pre-owned cars. Now, VW wants a share of the piece and has big plans for its pre-owned car business.
Barely 4 years old in the Indian market, the company plans to cater to customers looking for a pre-owned car through its existing sales outlet. VW’s pre-owned car business will be called WeltAuto and it will sell both VW and non VW branded cars in the Indian market.
Volkswagen Group Sales India Member of Board and Director Neeraj Garg commentated on the development,
“With a healthy customer base and a strong network established in the market over the last couple of years, it has encouraged us to bring in our global pre-owned car business into the country.”
VW grew at an astonishing 140 percent growth in 2011 year on year. The used car business will further propel the company towards its goal of dominating the Indian market.
The German czar, known for its clever marketing tactics, will showcase a series of new cars at the Auto Expo starting with the 2012 Beetle. In order to attract the fairer sex to their booth, VW plans to launch the 2012 Beetle in Delhi. The 2012 model is a slightly larger Beetle based on the new Jetta platform.
It will be powered by a 2.0-liter TDI making close to 130PS available in both Manual and Automatic transmission. Although the iconic design may not have changed over the years, but bi-xenon headlamps and LED daytime running lights are a dead giveaway.
We are not quite sure whether the UP! hatchback will be present at the Auto Expo after sources in Volkswagen told us that the car spotted on a flatbed in Delhi was not theirs. If they plan to bring down an example, the company will probably showcase a five-door version of the car with the 1 liter engine.
Have you read Skoda’s ambitious plans for the next 5 years. If you think those plans were aggressive, you have no idea what the parent company is capable of. VW is thinking big, no actually, it is thinking MASSIVE. The German Czar plans to take over the world automotive market by 2018. Adding to that, the current CEO Martin Winterkorn believes that he can achieve the target sooner than expected.
VW is currently the third biggest auto manufacturer in the world having sold 7.14 million vehicles. It is trailing behind Toyota’s 8.42 million and GM’s 8.39 million. The group has said it aims to sell 10 million vehicles annually by 2018. I am sure you are tempted to know what is the blitzkrieg strategy Ze Germans are going to adopt this time.
Our friends at Car&Driver has exposed VW’s plans for world domination and here are some juicy details:
VW is going to adopt a three-way assault on the world automotive market.
US of A: Dethrone GM and Toyota from their fortress
- In 2011, VW is projected to sell about 300,000 vehicles here, up 40,000 from 2010 and up 100,000 from two years ago.
- The new Jetta is expected to account for 180,000, or more than half, of VW’s total sales this year.
- Made-in-America Passat will follow the Jetta. VW is preparing to sell about 100,000 of them here next year
- Chattanooga Plant has capacity to produce 150,000 vehicles per year which will be expanded to build up to 500,000; all for sale in the U.S. market.
- By 2013 or 2014, a 7 seat crossover built from VW’s upcoming ‘compact modular transverse’ architecture will debut with the next Audi A3 and VW Golf.
- With these new models, the group hopes to boost VW sales to 800,000 in the U.S. market by 2018 and reach 200,000 by Audi, Porsche, and its other luxury brands.
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The German giant Volkswagen owns a lot of companies such as Audi, Skoda, Seat, Lamborghini, Porsche, Bentley and so on. Owning multiple brands means that your research cost on new products would be astronomically high. Thus, to keep cost low, multiple brands from the VW portfolio share platforms and components. But that’s not enough.
With the launch of the new Audi A3, the German czar will kick start the biggest tech overhaul in its history. The Audi A3 will be the first of 40 models that will kick off VW Group’s new strategy of using a standardized set of components, from steering columns to complete platforms, in cars manufactured by VW, Audi, Seat and Skoda. The company hopes to lower cost by more than $6.5 billion a year.
The idea will go a long was as VW plans to manufacturer as many as 3.5 million compact and mid-sized cars annually thus getting closer to its goal of becoming the world’s biggest and most profitable group by 2018.
And they are not alone. BMW said it lowered the cost of building the new 3-Series sedan by 7-9 % by using components from the 1 Series compact and midsize 5 Series.
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When Ze Germans target something, they most definitely will get it. VW has set an ambitious target of dominating the world auto industry by 2018. The German Czar which owns brands such as Audi, Skoda, Lamborghini, Buggati and many more has set aside a budget of 4 trillion rupees to achieve this goal.
And it seems that slowly and steadily all their plans are taking shape. VW is all set to overtake Toyota as the no.1 manufacturer for the year 2011.
According to Bloomberg, VW sales will probably rise 13 percent to 8.1 million vehicles this year. At the same time GM sales will gain about 8 percent to 7.55 million, while Toyota will drop 9 percent to 7.27 million. If things go according to this plan, VW will be crowned the numero uno manufacturer of the year 2011 with a margin of over 40,000 units.
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VW has been consistently striving to reach the position of the Numero Uno Auto Manufacturer in the world. The race is between General Motors, Volkswagen and Toyota and these three brands are neck and neck at this time. IndianAutosBlog.com has been tracking their fight to the top since early 2011.
The German czar that controls most of the automotive brands such as Lamborghini, Porsche, Skoda, Bentley, SEAT, Audi, Bugatti and many more, has been making huge waves in the international automotive scene.
In a bid to reach the summit, VW has lined up investments worth 86 billion dollars (4 trillion Indian rupees) in the next five years
This mountain of moolah will be spent on the on new manufacturing facilities, vehicles, and research and development for the carmaker’s nine brands. Volkswagen will revamp and improve the current product offerings across its brands. Currently, VW has about 62 manufacturing facilities across the world. The company has drawn up plans to extend it to 70 by 2016.
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Since the VW- Suzuki partnership has been on the rocks for quite sometime, there were rumors about the possible break up between VW and Suzuki. However Reuters has confirmed that the partnership is still going strong and there are no plans of parting ways.
The two car companies joined hands together in 2009 when VW bought 19.9% stake in Suzuki. There many talks about how the Japanese counterpart can help VW establish a strong presence in the small car market. The partnership was especially beneficial for India because Maruti Suzuki knows the market dynamics like the back of their hand. VW, a relatively new entrant, would have benefited immensely with that knowledge.
However, since the last 3-4 months, there has been a media war between the two companies. VW went on wires to confirm that they were not getting enough co-operation from the Japanese counterpart. In return, Suzuki’s head honcho made a blogpost that VW was not giving due respect to Suzuki and the two groups needed to go back to the drawing board on their partnership. Suzuki did not want to be viewed as a group company of Volkswagen and reports of a rejig in the stake-holding pattern also came to the surface.
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VW plans to dominate the world by 2018 are surely on track with the company claiming to be the number 2 manufacturer of the world. According to Car Advice, VW sold 8.16 million units in 2011 whereas Toyota sold 7.9 million thus making VW the second biggest automotive company (by sales).
