Micheal Boneham, President and Managing Director of Ford India stated the entry-level Ford, developed for emerging markets like Brazil and India will cost close to 4 lakh rupees (roughly $8,000). The car will be produced in both hatchback and sedan forms from next year onwards in Ford’s Chennai facility.
Regardless of the lethargic sales of passenger cars in India and a forecast that’s even more cloudy, Ford has announced it’s small car plans remain undisturbed.
“We have a strong plan for India, and we intend to go forward with it,” said Nigel E Warke, executive director, marketing, sales and service, Ford India.
Ford’s new small car will be based on the Verve Concept, a sub four meter, 3-door hatch shown at the 2007 Frankfurt Motor Show. Earlier, reports claimed this small car would be produced in Ford’s other international plants such as the one in Brazil. The car will be available in both hatchback and sedan variants, meaning a platform would be developed to derive a range of vehicles.
