Nissan is all gung-ho about the revival of the Datsun brand for the emerging markets. The idea is to make cars that are light, fuel efficient and aggressively priced to boost volumes. Volkswagen also sniffed the opportunity and is finalizing the details of an all new low cost brand for fast emerging markets.
However the third biggest manufacturer of the world – Toyota does not see any lucrative opportunity in the low cost brand proposition. Speaking at an event in Tokyo, company CEO Akio Toyoda said Toyota has no interest in chasing the lower end of the market and will continue to focus on reliability and profitability rather than a certain price point.
click through to read on
