Tata-owned Jaguar has sold more than 25,000 units of the Jaguar XF in the United Kingdom alone. The Jaguar XF replaced the S-Type in March 2008 and has been selling extremely well since then.
To celebrate this milestone, Jaguar is introducing an innovative promotion called the ‘XF SMS Competition’. Participants would have to answer questions through SMSs. The proceeds from the promotion would be going to the National Society for the Prevention of Cruelty to Children (NSPCC).
The winner of the SMS competition gets to drive away a brand new, 3.0 liter diesel XF worth 38,000 pounds (27,00,000 Indian Rupees). The contest is open only for British residents and is open till January 31, 2011. The winner would be announced on February 7, 2011.
What we find interesting with this news is that, a Tata owned company is kicking of such an innovative campaign to boost its image and reach. Jaguar is looking for new customer to the brand through such promotions and thankfully Tata has not enforced its ‘special discounts’ marketing strategy to boost sales on Jaguar.
Bookings for the world’s cheapest car Tata Nano, failed to live up to hype. Tata recorded 2.03 Lakh (203,000) bookings till date, which equates to one-third of the total number of forms issued and is way less than the company’s expectation of half a million bookings. Nevertheless, Tata Motors has managed to get richer by Rs.2500 Crores ($0.5 Billion) in a very short span of time.
With these bookings and especially the money, the company hopes to refinance a few debts and keep the Nano production line engaged till mid 2011. Tata’s Pantnagar plant in UP will produce around 50,000 units/yr while the new plant at Sanand in Gujarat, will boast a production capacity of 2.5 lakh units/yr, when it goes online in 2010.
Unusual pattern in bookings
According to Tata Motors, the top-end variant LX has been the customers’ favorite. The base version accounted for 20% of the bookings, the mid-level CX variant at 30% while the remaining 50% was swept by the top-end LX variant.
Prospective owners to be selected by lot
100,000 persons would be chosen from among the applicants through a computerised random selection procedure, and the announcement of their names will be made by June 2009. Deliveries will start in July 2009 and is expected to be completed in the last quarter of 2010.
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Scoop! Autocar’s spy photographers have caught a heavily disguised next generation Jaguar Xj undergoing testing. It is understood that the XJ is just a few weeks from being unveiled and scheduled for the market in 2010.
Speculation has it that, Tata Motors is finalising its retail plans for its British marques- Jaguar and Land Rover to set base here in India. Tata officials said that plans are underway to try and sell the cars through company-owned showrooms.
After the infamous tumultuous journey, the most eagerly anticipated car of 2009 (as per our polls)- The Tata Nano, may finally roll out on January 26. Tata dealers and Auto experts say that Republic Day would be a preferred day to bring out the ‘People’s Car’. So, the Tata Nano is now all set to reach the homes of the People, but bookings will not open until March 2009.
