Tata Motors will soon drop the Aqua, Aura and Elan names from the Indigo Manza brand sources familiar to the matter have told IndianAutosBlog.com.
Instead of these suffixes, Tata Motors will adopt the same nomenclature as the new Indica Vista – LS, LX, VX and ZX for diesel, and GLS, GLX, GVX and GZX for petrol variants on the Manza. The Manza is available in four variants on each engine option, so the LX could substitute Aqua.
A recent market study conducted has shown that there is confusion in the minds of the customer due to the vast ocean of variants in the Tata portfolio. Since the original Indica continues to receive upgrades and exist in the portfolio, the confusion grows bigger.
Maruti Suzuki has taken the common nomenclature route and ZDI is the top-end model across brands in the same segment. Tata Motors will look to recreate the same effect and uniformity.
The source adds that gradually, the export market models will also gain the new variants and the recent cosmetic operation carried out on the Vista.
Like on the new Vista, the font size of Indigo could be further minimized and eventually cease to exist on brochures and marketing material.
Entry posted on February 21, 2011 by
Shrawan Raja;
Read More on Tata
Tata Motors will bring three models from its current portfolio to the Geneva Motor Show that begins next month. The three models on display are Vista, Aria and the Manza. Tata will showcase the Vista and Manza with the current 1.4-liter petrol/1.3-liter diesel engines. The power spectrum of 75-90hp is left untouched. ABS, airbags, air conditioning, power windows, audio system and leather seats will be present on the exhibits. Currently [ Read More ]
The latest Manza’s TV Ad maintains Tata’s reputation of making the best ads in the business. Be it the Tata Indica boxing ad, the Safari DICOR’s reclaim your life Ad or the more serious Indigo Marina and Indigo ad, the company’s ads albeit missing celebrity acts, are animated, good humored and send out the message well.
With safety and emission levels meeting international standards, the Manza will be sold overseas
Launched yesterday at the NCPA in Mumbai, the Tata Manza was showcased for the press, most of who had not seen the car in flesh before. The function was presided by Mr Rajeev Dubey, President – Passenger Cars, Tata Motors. Mr Dubey explained the details of the car and a Audio-Visual was shown which was followed by the Q&A session.
Available in 7 colors and 4 variants the Manza would be priced starting at 4.80 lakhs for the petrol and upto 6.75 for the fully loaded Aura+ that runs using the renowned Fiat Multijet Diesel engine.
2 years warranty/75000kms warranty would be standard, while the Indigo CS, XL and the Marina would continue to sell along with the Manza.
Later on an electric variant would also see daylight – this was disclosed by Mr Dubey himself.
This looks much better than the first generation Tata Indigo, and way better in visual appeal than any of the other Tatas currently on the road. The Indigo Manza was caught undisguised by our friends at Motoroids. On first glance, this looks like the Dzire eater we were all waiting for. The boot is attached to the body in a more cohesive manner and the usage of chrome on the front slabs was deliberately to mimic the Dzire’s way of saying “I’m the sedan, not the hatchback.”
I think. Easy to identify. That’s becoming the industry standard.
The curve on the base of the tail light is reminiscent of the blockbuster Indigo CS. The extension of the light’s upper portion towards the C-Pillar is closely aligned to the Tata Elegant concept shown a few years ago. The moderate usage of chrome is surprising, on how many places do you find chrome on a regular Tata? This is certainly the way we all want a Tata to be – rich, cohesive and the road presence a passenger car and not a commercial vehicle.
From the image – the boot looks enormous, but note, it does not look like an Indica Vista developed a tumor.
On my list of things to do this year, lazing on the backseat of a Rolls Royce Phantom is definitely left unchecked. But relaxing in the rear seat of the Manza? You got to be kidding me. Not really.
The teaser website of the Tata Indigo Manza is up and running. From the image, we understand there will be a MID on the dashboard that will inform the driver about the vehicle along with a host of other information, very similar to the Mahindra Xylo’s DDAS. This module is also expected on the Indicruz which is Tata’s next launch.
The Tata Indigo Manza will be launched in Mumbai on the 14th of this month. The Manza to the naked eye, is an Indica Vista with a bulky boot.
Interiors of the Manza will largely be the same except for the dashboard. Driver side dials and meters will feature instead of the Indica Vista style centrally mounted cluster. Tata will also use Fiat’ Blue&Me bluetooth technology on this sedan.
Tata will offer one petrol and one diesel engine – the Safire petrol and Multijet diesel, both lifted from Fiat’s closet. The 1.4 petrol will develop 95PS, while the 1.3 liter multijet is listed at 90PS.
