The Skoda Superb, which launched recently in India, is doing extremely well in European countries. It has won the Car of the year award in no less than eight countries.
Skoda using the COTY awards as an advertising opportunity is nothing new. Friends in Hyundai used the same technique to spread popularity of the i10 hatchback in India. They used the brilliant line “Most awarded car of the year 2008″ even on their staff buses.
