Royal Enfield for the first time is displaying its new Woodsman EFI and Lewis Leathers limited edition at the NEC show.
The Woodsman goes back to the year 1955 when Royal Enfield produced this kind of a model for the first time for its USA importer. This model had high-level exhaust and high bars badged as the Indian Woodsman.
The limited edition Royal Enfield shown here is based on the Classic 500 which has latest technology like Fuel injection and electric start but to make it a Woodsman model the company will give the legendary touch by providing it with the same set of higher bars and exhaust pipe as they were present on the 1955 Woodsman.
Apart from this, the bike would include new additions like alloy bash plate, rearset footrests, a single seat and a luggage rack.
This limited edition Bullet Classic was co-designed by renowned fashion photographer Nick Clements who also happens to be a fan of vintage styles, and British leathers manufacturer Lewis Leathers. The bike comes up with some unique paint scheme, double toned leather seat cover and saddle bags made of leather.
The bike will be launched early next year at a cost of £4699. We never said it was cheap.
Sales of Royal Enfield has been growing despite the industry slump recently
Royal Enfield has projected sales of 50,000 units in 2009 which is a 15% increase compared to last year. The company has been quite stable in this period of slowdown and has recently launched Bullet variant Classic 500.
The company has shown a steady growth of 15-18% in the past few years and there hasn’t been much impact on it even in this slump period.
Shaji Koshy, head of sales and marketing -
Our aim is to touch 1 lakh bikes by 2013. Sales are growing in the metros with more people with disposable incomes, particularly from the IT sector, keen on riding Bullet for long drives.
Royal Enfield has just finished conducting a four day road show in Thailand. It was organized to showcase the range of Bullet motorcycles and to seek interested distributors in South East Asia.
Apart from distributors, the company is also looking for parts suppliers to help raise production and reach its targets. The Chennai based company is planning to ramp up production to 100,000 units over the next three years and export its motorcycles to other markets as well. The parts for these motorcycles have to come from somewhere, no?
Royal Enfield (RE), manufacturers of the renowned range of Bullet motorcycles has announced to introduce two new models by early 2010. RE is exploring the feasibility for launching the two bikes with two different engines, twin spark 350cc and 500cc engine with EFI technology.
It is not certain whether the new models would be catering to the domestic or the overseas markets, as the company has kept this one on the Q.T.
The Bullet builder is looking to up its game by 15-20 per cent year-on-year growth and is also looking to increase its annual production capacity from 44,000 units to 60,000 units (per annum) by 2010. The proposed launches and output enhancement will swallow in an investment worth Rs. 25 crores.
Entry posted on October 10, 2008 by
Dave;
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Sales of Royal Enfield has been growing despite the industry slump recently
