Quote of the Day

Bajaj ULC Prototype

There has been considerable development on the four-wheeler so far. Last month, Renault executives were here, and we have shared all the work with them, be it styling, prototyping and testing. In fact, we have heard from them, after they went back to France, that they are satisfied. So, we have said 2012 (for the launch) and we are on course.

Bajaj Auto Managing Director Rajiv Bajaj talks about the on-going Bajaj ULC project to Business Standard.

Bajaj to launch a low-cost 125cc motorcycle

Bajaj Auto’s Rajiv Bajaj said that a new 125cc bike costing between Rs 20,000 and Rs 24,000, will be available soon. Production of this 125 cc motorcycle has started in an assembly plant in China. Sources say, Hero Honda is also working on a similar motorcycle that would cost between Rs 17,000 and Rs 20,000.

Now, this is interesting. We all know Bajaj was restructuring its segments by increasing displacements and re positioning its bikes (you can read more of it here) and by the end of this year, the refurbished bikes would be out on the market, but then this looks like just the beginning. Bajaj Auto is looking at launching a sub-brand for its lesser capacity bikes, in an attempt to regain lost  [ Read More ]