Would you get neutered for a Tata Nano?

India is the second largest country in the world when it comes to population. 1.2 billion people call India their home. 17% of the world’s population lives on 2.3% of the world’s land.

The ever increasing population has certainly put tremendous pressure on our resources. The cities are flooded with people trying to make a descent living. Clearly, family planning is the crux of the hour.

The Rajasthan Government has devised a clever plan to encourage family planning initiative. Get neutered and drive away a Nano!

Tata Nano in urban landscape

Yes, you heard it correct. The medical and health department of Rajasthan’s Jhunjhunu state is offering a Tata Nano as a lucky draw for people who get themselves sterilized. Provisional census 2011 shows an 11.8% population growth in Jhunjhunu in ten years. This is exactly 10 times the average growth rate of India. Clearly, actions need to be taken and they need to be taken now!

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ET reports Honda’ new small car for India would be positioned at a price point below the Jazz, in the scope of the Hyundai i20, Tata Indica Vista and Chevrolet Aveo U-VA. If you have been tuning into IAB regularly, you should have read about it a long time back.

Honda was incapable of bringing down the price of the Jazz which it hopes to launch next month, any further and could have reached this decision.

The new Honda small car will have an intense level of localization. Honda engineers will work closely with suppliers in bringing the cost down. A team of 25 headed by a Japanese official will begin work on everything from manufacturing to purchase. Honda might use its Rajasthan facility which is currently work in progress to produce upto 250,000 units per annum when fully functional.