As Motoroids.com rightly puts it, the Verna is on its way to topple the German and the Japanese as it has attracted 5,000 bookings within five days of its launch.
There is more than one reason behind this enthusiastic outburst by Indians. The teaser campaign aired during the cricket games highlighting the Fluidic Scuplture design philosophy helped up the ante. The gamut of features and powertrain choices (remember IAB brought it first to you) have to be given equal credit. The Verna brand is not as strong as a City or even the Vento, but with this car, that’s set to change.
In recent times, Hyundai’ perceived as a company with almost Honda’ brand power offering vehicles at the price of a Maruti Suzuki. If the Verna goes on to clinch the title of India’ best C-Segment car, this will be made clearer.
In India, a sedan buyer’s statement to the society is “I’ve arrived.” Pricing ten variants, in a span of five lakh rupees also has proved to be a great idea as there is something for everyone. A lot of people in India are looking for an upgrade to their hatchback too.
It is normal to see people go haywire post a launch. We have to see how long it is before the excitement dies down to understand the degree of success. But for now the Verna is a buzz word on Facebook communities, forums and blogs.
click through to read our interesting side to this story











