Take a look at a recently released TV advertisement of a refreshed Mitsubishi SUV. Fashion Designer Rohit Bal’s inspiration is the new Mitsubishi Outlander. Does it inspire you?
Mitsubishi and its Indian partner Hindustan Motors have been dormant for too long in India. The only products that did well for them were the mid-size Lancer and the butch-looking Pajero. Other potent products like the Lancer Cedia, Montero and the Outlander managed to find not many takers.
In the coming months, HM-Mitsubishi is planning to regain its lost glory by introducing a number of cars into the Indian market, including the iconic Lancer Evo X. Lancer Evos have dominated the rally arena for the last few decades and Mitsubishi India is going to bank in on this stellar reputation to manage better sales in India.
Mitsubishi had plans of introducing the Evo IX (the Evo version of the Cedia sold in India) but as they had better priorities like getting rid of rodents in their factory, they chose to wait for the Evo X to come by.
The Mitsubishi Lancer Evo X, which was introduced in International market in October, 2007, is powered by 2.0 liter turbocharged, all-aluminum inline-4 engine which produces a monstrous 290 bhp. We expect the car to come with the advanced 6-speed Twin Clutch SST transmission with paddle shifts.
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The next generation Mitsubishi Outlander was snapped in a Carlifonia parking lot. It could have been easily mistaken for the Outlander GT concept shown at the New York show in April this year.
The next generation Outlander will stay true to its concept and sport the EVO’s grille. The production car is essentially the GT Concept without the chrome. The front bumper is partly left black and so is the rear bumper. The brake lights have a transparent housing, unlike the concept’s which were red.
Interiors are going to be largely the same. It seems the steering wheel is new and a high quality audio system was fitted to this car.
More details are expected in the near future.
Automobile Research Association of India (ARAI) has certified that HM-Mitsubishi Outlander has surpassed the BS IV (Bharath Stage Four) emission norms with BS III (Bharath Stage Three) fuel. The ’Outlander’ becomes the first premium SUV in India to be awarded so by ARAI.
After many recent launches like the i20, Sonata Transform and Verna Automatic, Hyundai Motors is getting ready for its next launch. Hyundai plans to bring its successful American SUV, the Santa-Fe to India.
Mitsubishi’s latest offering in Indian market,The Outlander SUV is now available in Lucknow (Uttar Pradesh) too. Outlander was already available in major cities of India.
We always knew that those car makers who did not take serious interest in India were going to face the consequences and Mitsubishi is one such manufacturer who never took off. This might be changing in the months to come as the excellent Outlander will be followed up with freshened up versions of the Lancer and the new Lancer. To revive declining sales Hindustan Motors is planning to launch new [ Read More ]
