BMW proved to India that by thinking a little bit ‘out of the Box’ one can create a product that is an absolute winner. The segment that BMW created for itself by introducing the X1 was a compact coupe-SUV.
But the Germans Auto giants are oddly like toddlers giving a class exam. What one does, the other one copies. So it was only a matter a time before Audi brought in its X1 rival – Audi Q3. Mercedes, on the other hand, is taking its sweet little time to work on its contender – Mercedes BLK.
TopSpeed.com has rendered this Baby Merc up for debut in 2013-14. A lot of the design cues are similar to the Concept A-Class that was revealed earlier this year. It features have sharp angular headlamps, bold wheel arches, a coupe like roof line ending with a hatch back rear end.
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After losing number 1 position in the luxury car market to BMW, Mercedes India has come under threat from the third German – Audi. In an effort to regain its market share, Mercedes has adopted the strategy of Frenzy Launches. The company is launching a new car or a variant almost every month. Mercedes India is in talks with their headquarters in Stuttgart to bring in small cars from the [ Read More ]
After losing considerable market share to BMW, Mercedes India wants to regain its dominant role in the Indian luxury Automotive Market. Their strategy to achieve this goal – tap those market which are still virgin – the Tier II and the Tier III cities.
The luxury car maker also announced opening of its financial arm.
Mercedes Benz India CEO Peter T. Honegg -
Though it will be difficult to compete with banks, through internal business we can offer an array of service packages
To set up their new base, Mercedes is planning 7 to 10 tier II and tier III cities in one year, for a period of three to five years. They aim to sell close to 50 units per year in those markets.
Mercedes Benz India has signaled IAB about a price hike throughout its range effective from May 1. Mr. Peter Honegg, Managing Director and CEO of Mercedes-Benz India – The rising input costs and challenging exchange rates as well as inflationary impacts are areas that have a bearing on the cost of the final product. We have absorbed these to a significant level but moving forward we will have to pass [ Read More ]
After have lost leadership position to BMW, Mercedes Benz is charting out plans to consolidate second place in India. Its other German rival Audi poses serious challenges. It has lined up the new A6 and Q3 – two volume builders – for 2012.
Sources have told Indian Autos Blog that Mercedes is planning the new CLS-Class during Q3 of 2011. The new CLS is offered with 4-, 6-cylinder diesels and 6-, 8-cylinder petrols internationally. The CLS 350 CDI BlueEfficiency producing 265 bhp and the CLS 350 BlueEfficiency producing 306 bhp could be the best pick for the Indian market for a kick-off.
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Motorbeam is reporting that Mercedes Benz has introduced a special edition of its E-Class model to celebrate 125 years of the automotive Innovation (their way of saying 125 years of existence). The special edition E-Class features Vario bag, an accessory offered otherwise which mounts on the rear of the front seats with stowage for books, files and small items. The special edition also has illuminated door panels and is available [ Read More ]
From the countless Mercedes press events that we have attend so far, we have asked the company many times ‘When will the A-Class see the daylight of the Indian streets?’. Interestingly, Mercedes India doesn’t deny the possibility of launching the A-Class but at the same time, never really gives you a concrete answer. But according to our sources, the next generation A-Class is very much a possibility for India. So [ Read More ]
The Mercedes M class hasn’t been able to really do justice to the Mercedes brand so far in India. It has always been under the shadow of the mighty Audi Q7 and the BMW X5. However, that hasn’t stopped Mercedes from introducing new variants every now and then. But here we have some spy shots of the next generation Mercedes M Class (internally named W166). The spyshots reveal that the [ Read More ]
