After losing considerable market share to BMW, Mercedes India wants to regain its dominant role in the Indian luxury Automotive Market. Their strategy to achieve this goal – tap those market which are still virgin – the Tier II and the Tier III cities.
The luxury car maker also announced opening of its financial arm.
Mercedes Benz India CEO Peter T. Honegg -
Though it will be difficult to compete with banks, through internal business we can offer an array of service packages
To set up their new base, Mercedes is planning 7 to 10 tier II and tier III cities in one year, for a period of three to five years. They aim to sell close to 50 units per year in those markets.
Mercedes Benz India has signaled IAB about a price hike throughout its range effective from May 1. Mr. Peter Honegg, Managing Director and CEO of Mercedes-Benz India – The rising input costs and challenging exchange rates as well as inflationary impacts are areas that have a bearing on the cost of the final product. We have absorbed these to a significant level but moving forward we will have to pass [ Read More ]
After have lost leadership position to BMW, Mercedes Benz is charting out plans to consolidate second place in India. Its other German rival Audi poses serious challenges. It has lined up the new A6 and Q3 – two volume builders – for 2012.
Sources have told Indian Autos Blog that Mercedes is planning the new CLS-Class during Q3 of 2011. The new CLS is offered with 4-, 6-cylinder diesels and 6-, 8-cylinder petrols internationally. The CLS 350 CDI BlueEfficiency producing 265 bhp and the CLS 350 BlueEfficiency producing 306 bhp could be the best pick for the Indian market for a kick-off.
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Motorbeam is reporting that Mercedes Benz has introduced a special edition of its E-Class model to celebrate 125 years of the automotive Innovation (their way of saying 125 years of existence). The special edition E-Class features Vario bag, an accessory offered otherwise which mounts on the rear of the front seats with stowage for books, files and small items. The special edition also has illuminated door panels and is available [ Read More ]
Mercedes-Benz India in a statement issued moments ago, said it clocked the highest February sales since its entry into the Indian market. The Stuttgart marque sold 662 cars, a 51% rise over February 2010. Here’s the sales split – Mercedes C-Class – 362 units (January 2010 = 172 units) Mercedes E-Class – 230 units (February 2010=161 units) Mercedes GL Class -23 units (February 2010=11) Mercedes ML and R-Class – 27 [ Read More ]
What better way to celebrate Valentine day than to welcome the finest Offroader from the Mercedes family. Mercedes Benz India will launch the iconic G Wagon in India on Monday 14th February G-Wagen (short for Geländewagen which means a cross-country vehicle) is not your typical Mercedes. To put it in simple words, it is like the My Hyde version of the GL Class – a lot of raw brawn. An [ Read More ]
Indian Autos Blog was spot on with its report of Mercedes Benz planning to revive Maybach brand in India. On the 1st of February, Mercedes Benz India will launch the new Maybach in India. The launch of the luxury car coincides with the 125th year of Mercedes Benz in car making business. Mercedes Benz describes the new Maybach as “latest interpretation of a masterpiece: unique, individually handcrafted cars, the magnificent [ Read More ]
If our sources in the automotive industry are to be believed then we soon will see the facelifted version of the Maybach series in our country. Mercedes launched record number of models & variants in year 2010 and expanded its portfolio in India with global models. With the introduction of the refreshed Maybach we could soon see Indian billionaires chauffeured in one. Globally the facelifted Maybach made its debut at [ Read More ]
