If you visited the 2012 New Delhi Auto Expo, you would have noticed that every manufacturer displayed a concept car along with their regular range of products. Concepts like the Audi A3 e-tron, Skoda RS2000 roadster, Mercedes Concept A-Class are called as Halo cars which attract people towards the stall.

Mercedes plans to create one such Halo car of its own which would be a massive stretch of their engineering capabilities. Mercedes plans to make a E Class Superlight which will be a mind bogglingly 350 kg lighter than the standard model as their halo car. They are picking a nameplate that has served as a business saloon to assume the role currently played by the SLS AMG. If it gets people to talk, it will drive up the equity of the E-Class.
The chassis of the E Superlight will be made entirely from carbon fiber and will not feature any B-pillars. Instead the rear doors will swing out and then move rearwards, making entry and exit very easy. Power will come from a 150 bhp hydrogen fuel cell, backed up by a 50 electric motor. With total weight of 1400kg, the power-to-weight ratio will be equal to the E350 V6 petrol variant.
However, don’t mistake this for a concept car. Mercedes plans to manufacture 20,000 Superlights per year. Prices will be as high as the S Class.
Speculation has it that, Tata Motors is finalising its retail plans for its British marques- Jaguar and Land Rover to set base here in India. Tata officials said that plans are underway to try and sell the cars through company-owned showrooms.
Entry posted on January 30, 2009 by
Vibs;
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Toyota
Japanese car manufacturer, Toyota has revealed its plans to bring the iconic Landcrusier (showcased earlier at AutoMall Delhi ’09 this month) to the Indian Market. A Senior Toyota official said that they will be launching the Landcrusier soon this year.
Entry posted on January 19, 2009 by
Dave;
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Audi
‘German Luxury Car Trio’ Audi, BMW & Mercedes, are ready to unleash Blitzkreig with each other’s ‘Dictators Cars’ (High-end luxury cars). BMW has already revealed its New 7- Series and Mercedes is slowly but steadily bringing its 2010 S-Class close to completion. Not surprisingly, Audi is also at work designing and testing its flagship A8 luxury sedan set to be released in 2010. The designers of the A8 in a new ‘avatar’ are expected by Audi to keep the looks fresh in the market to compete its rival counterparts – Mercedes-Benz S class and BMW 7 series.
Entry posted on January 13, 2009 by
Dave;
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F1
Force India’s Mercedes-powered 2009 car will be revealed and run for the first time at Jerez in early March, team owner and boss Vijay Mallya said.
“The new car, VJM02, is under construction. It will have a McLaren gearbox and Mercedes engine, which is a big change from VJM01. We are going to unveil it at Jerez in early March,” the Indian billionaire explained in New Delhi.
AUTOMOBILE Magazine, one of America’s leading automotive publications, recently announced the winners of its 2009 AUTOMOBILE Magazine All-Stars Awards.
Each year, the editors of AUTOMOBILE Magazine convene to test, evaluate, and debate the performance, significance, and pure enthusiast appeal of the cars that make the biggest impact. Award winners will be featured in the February issue of AUTOMOBILE Magazine.
This is another monster from German carmaker – Mercedes Benz’s Stable, called Mercedes Benz S-class ‘Kahn’. Tempered with a delicate red stripe this car bestows an air of serene detachment toward the Mercedes S Class. As part of a unique agreement with German tuning legends Lorinser; Project Kahn will also provide the intricate detail and full bespoke leather interior for the Mercedes S Class. The German based company will provide body styling parts.
The launch of the Facelifted 2009 Mercedes S-Class may be just a few months away, but that does’nt stop the German car giant from making a new S-Class model for 2010 ! Rivalry the way we see it, it just hotting up between the Mercedes S-Class and BMW 7-Series.