Indian Autos blog

Maruti Suzuki India launched the much awaited next generation Swift at the company’s headquarters in the capital city this morning.

The new Swift is an all new car and the company says it incorporates over 140 new features and panels. Built on an all new platform, the succeeding Swift is longer, wider and more spacious than its predecessor.

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IndianAutosBlog.com has got its hands on the new Maruti Swift brochure and it is attached past the break for your perusal.

The new Swift was launched hours back in Delhi, and the images and video shot at the launch will be uploaded on IAB in the next hour. IndianAutosBlog.com will also attend the Mumbai launch of the new Swift this evening to bring the Mumbai prices along with thoughts and comments from the local Maruti staff.

We have gone through the list of variants in a previous blog post along with the prices. For readers who are just joining in, Maruti Suzuki has launched the new Swift with prices starting at 4.22 lakh rupees. Comments have already started pouring in and as our reader Shaiju B points out this is another revolution in the hatchback space.

Maruti has improved the dimensions of the car in the view to improve rear seat comfort. The new Swift is also fitted with bigger front seats. Both the engines have been remapped and accelerate quicker, according to MSIL.

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Following the release of the new Swift’s side profile, an image of the Swift’s dashboard has appeared on the official Swift Facebook wall. The new Swift will greet Indian lens-men on the 17th of this month and IndianAutosBlog.com will be on the launch floor as usual to bring you live updates, stats, facts and high quality pictures/videos.

For new readers – Have you seen the Maruti Swift ZDi variant demo vehicle spied at the dealers?

The new Swift, with the all important diesel engine, is important to set sales charts afire. With close to 40k pre-launch bookings, the new Swift is hotter than an iPhone or an upcoming Shahrukh Khan flick (Don 2 and Ra. One combined?).

It also prompts the argument whether the Swift is the strongest automotive brand India, perhaps second only to the Alto. Unseen levels of response in the Swift Facebook page has been recorded that has all other automotive pages at its feet with 160k fans.

Maruti hopes to sell enough Swifts a month to reach the No.2 spot in the rankings for best selling cars in India. Currently that title is held by another Maruti, the Wagon R, which has sold more than 10 lakh units since the launch in the late 90′s.

For further reading, check out the new Swift variants and equipment post from last week.

The new Swift has hit some dealer yards and proof for our claim is attested below. On the Maruti Swift Facebook Page, user Rohitash Sinha posted these pics of the Swift diesel test drive vehicles captured from a Maruti Suzuki dealer yard.

The new Swift bows in on the 17th of this month (the same day as the new VW Jetta). Maruti Suzuki has worked out a better Swift by adding more features and increasing capacity back at the factory. However that said, waiting period will be around three months unless you own a dealership or know someone who does very closely.

Variants of the new Swift along with the equipment has been discussed in depth in an earlier post. The Swift petrol is driven by a 1,197cc engine producing 87PS/114Nm while the 1,248cc diesel engine (Fiat sourced) coaxes out 75PS/190Nm.

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Maruti has posted the first official image of the new Swift on its Facebook page. The new Swift gets all new interiors, similar exteriors and retains the same powertrains.

The new Swift, in its third generation, with bigger headlamps, has 50mm additional wheelbase and is manufactured in Hungary since June 2010.

The Maruti Swift Facebook fan page has reached for the stars recording 1.28 lakh fans (and counting) in a matter of weeks. This makes the new Swift page the strongest official fan page for an automotive product in India.

Pre-launch orders have crossed 38k and two teaser videos have also been posted to accelerate the hype. Maruti needs to up its capacity and ensure there are no hiccups as delivery delays will frustrate customers.

Moving on, our friends at Gaadi.com have posted images consisting of the new Swift’s complete details and variants. We’ve brought you images of the new Swift in ZXI trim earlier, so view those images if you still haven’t.

The Swift petrol is powered by a 1197cc engine producing 87PS/114Nm while the 1248cc diesel engine produces 75PS/190Nm. The petrol engine is fitted with variable valve timing technology and the diesel uses a Fixed Geometry Turbocharger. The top-end variant gets features like 15 inch alloy wheels, Auto AC, Dual Airbags, ABS, EBD and height adjustable driver seat.

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Car and Bike Show fan Bhavith Shetty posted images of the new Maruti Swift from its ad shoot in Bangalore. Unfortunately the windshield of the car was shattered during the shoot and had to be taken away. Going by the images, it does not look like a serious accident. Did the camera slip from the mount and fall on the windshield?

Hopefully no one is hurt.

Maruti will bring out the new Swift during the 17th of this month with the 1.2 VVT and 1.3 Quadrajet. Have you seen our Maruti Swift ZXI spyshot post that reveals the interiors?

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So August 17 will be the judgment day for Maruti Suzuki India as it will launch the most eagerly awaited hatchback of 2011 – The new Swift. Once again, MSIL will try to re-write the rules of the hatchback market. The good news is that the company is is leaving no stones unturned before the D day. To make sure there are no supply constraints, the company plans to expand the capacity to 17.5 lakh units in the next two years.

Supply constraints are the ugly side of business. The demand exists, people are willing to shell out dough, profits just waiting to be made, but sadly the manufacturer can’t make enough cars. No manufacturer wants to see this ugly side but many of them unfortunately do.

Toyota India burnt their hands big time due to supply constraint when they launched Etios sedan in the market. The waiting list almost extended to 9 – 11 months. Of course, no human being can wait for a car for that long and Toyota India started seeing booking cancellations. Supply constraints can cause trouble and damage.

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