Indian Autos blog

Maruti Suzuki has managed to sell a lakh of Swift Dzires just 18 months after its launch in India. MSIL launched the vehicle with the same petrol-diesel combination as the Swift and priced it between Rs 4.49 lakh and Rs 6.70 lakh rupees.

The company also said that it boosted production of Dzire from 4,000 units initially to 7,000 units a month now after people were getting tired of the 6 month waiting period that existing not very long ago.

The Suzuki Swift has a ubiquitous presence in India, being the car of choice for people of all ages. Maruti Suzuki tried to cash in on this craze by giving it a boot and badging it the Swift Dzire.

Cringe worthy looks aside, Maruti seems to have been spot on with its decision to give the Swift a boot.

The Suzuki Swift Dzire has sold 61,952 units during FY 2008-09 making it the best selling car in the C-segment.

The unequaled success is being attributed to the availability of a 1.3-litre diesel version, which accounts for almost 65% of the sales.