Even if the new Bolero’s TV spot does not cast a muscle-flexing or skin-flaunting celebrity, its definitely worth watching for the canine that serves its master very loyally!
Which is the best selling SUV in India? The answer is as simple as the car itself – Mahindra Bolero. With its rugged looks, dependable mechanicals and ‘easy-to-mend’ machinery, the Bolero has captured the fancy of all customers hunting for an entry level SUV.
The Bolero is especially loved by people in the rural areas because of its ability to accommodate 7 people and ‘go anywhere’ attitude. It has been the best selling entry level SUV since the past 5 years. M&M has managed to ship 83,112 units of the Bolero SUV (not including the Bolero pickups) in 2010 with a market share of 30 percent.
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Before we go on to the “First Look” post of the Mahindra Bolero, here are some images snapped at the launch in Mumbai today.
Mahindra gave the Bolero a cosmetic overhaul and a more capable diesel engine.
click through to see the images and brochure
All the manufacturers seem to have been gripped by ‘Special Edition’ fever. Now Mahindra&Mahindra has launched a Special Edition Bolero with some rather interesting features (and some usual ‘special edition’ features too).
First let’s get done with the usual ones. As expected, this ‘Special Edition’ Bolero comes with leather seats and body graphics. It also comes with Blue vision headlamps and a distinct wire mesh that sets it apart from a normal Bolero.
Now for the interesting ones:
This particular Bolero will be equipped with Super Intelligent Bolero Tele Alert System (BTAS) that warns the owner of theft attempts on his cell phone. You can also lock or unlock the car using an SMS if you are far away from the car.
Only 1,000 such Boleros will be made. So if you want one, be prepared to shell out Rs. 80,000 more than the normal version. And yes, you also get a 3 year warranty for that money.
It also comes with a CD MP3 player so that you can play your favorite songs all the time.
The Bolero returned an impressive 35.15kmpl in a promotional event
Press Release -
Mahindra Bolero Mileage Marathon takes Kochi by storm
India’s No. 1 SUV tops the fuel efficiency chart
Synopsis:
q India’s No.1 SUV clocked fantastic mileage of 35.15 kms/litre of diesel.
q A fun filled, customer centric event organized for Bolero customers at Kochi
q The superior mileage further reinforces attractive value proposition offered by Mahindra Bolero
November 29, 2009, Kochi: Mahindra & Mahindra Ltd. (M&M), India’s undisputed leader in the utility vehicle segment, recently organised the Mahindra Bolero Mileage Marathon aimed at highlighting the superior mileage of India’s No. 1 SUV, at Kochi. A total of 32 Bolero families participated in the event which was a special customer-centric initiative.
“The Mahindra Bolero Mileage Marathon in Kochi gave a clear idea on fuel efficiency of India’s No. 1 SUV. A testament to this is the winning mileage of 35.15 kms/litre clocked by Mr. Seby K B. The Bolero’s superior value proposition, style and rugged appeal coupled with our customer-centric approach to business have been major contributors to its success over the years,” said Mr. Vivek Nayer, Senior Vice President – Marketing, Auto Sector, Mahindra and Mahindra Ltd.
