Jaguar has set its eyes on fast emerging luxury market of India and China. In order to invade the Chinese markets, it needed a partner that could bring in the local expertise. According to Chinese government regulations, foreign car manufacturers can only build manufacturing plants in China if they sign joint venture deals with indigenous brands.
Hence, there were a lot of rumors about the British marquee tying the knot with Chery Automobile Company. However, it is now officially announced that this Indo-British-Chinese venture is all set to capture the luxury market in China.
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Jaguar Land Rover, now a Tata Motors owned company, is planning to shift gears at the Frankfurt Motor show. Each brand is planning to bring something new at the motorshow. More so, each company will put these models in production in the near future.
Let’s start with Jaguar. Jaguar is expected to reveal a new sports car in concept. Rumor has it that it will be a small sport car below the XK. It will be the show stopper from Jaguar and will directly compete against the Porsche Boxter.
The car could be potentially named the XE and will be powered by V6 petrol engines, boosted by turbochargers. However, there could also be a XF station wagon that the market is waiting for since a long time. Only time will tell what is this secret leaping cat.
Let’s move on to Land Rover. This brand is even more ambitious than its sister. Land Rover is planning to display a concept that will be the modern day Defender.
The current Defender dates to 1983 and is a direct descendant of the original 1948 Land Rover Series. So you can imagine how desperately the brand needs to rejig the Defender. The new Defender could be based in the LR3 chassis. The company wants the new defender to score a bigger slice of the utility market.
Back home, there are good chances that the XE will be launched considering its bigger sister XK is already in the market. However, Tata Motors is mum about bring the Defender brand in India.
Way back in 2008, Tata Motors bought the iconic British marquee Jaguar-LandRover for 2.3 billion dollars and then managed to turn things around in less than three years. The Indo-Brit partnership is now ready to take things on the next level. In the company’s 66th annual report, 2010-11, Mr Ratan Tata announced that Tata Motors Ltd and Jaguar Land Rover will jointly develop engines in the future.
The idea of this co development program is to optimize the synergetic strengths between JLR and Tata Motors in India and United Kingdom. As JLR currently gets their engines from Ford, this will be the next step of back-end integration for it and the Indian owner. It will help in cutting costs on manufacturing the vehicles and making them cheaper for price-sensitive markets such as India.
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Jaguar Land Rover today opened the first assembly plant in India at Pune. Assembling vehicles imported from UK, the first vehicle to come off the assembly line is the Land Rover Freelander 2 shipped from the Halewood facility in Liverpool. The facility can assemble other cars, details of which are not clear. Both Jaguar and Land Rover vehicles are expected to be assembled at this plant.
JLR is planning an onslaught of models of the next four years to reach the top be on top in the luxury car market. Currently it sells Jaguar XJ, XF,and XK, the Land Rover Freelander 2, Discovery 4, Range Rover Sport and Range Rover in India.
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Jaguar-Land Rover is looking at expanding its operations in China. The company now wants to locally manufacture its products in the highly lucrative Chinese market in order to bring the costs down and subsequently increase volume.
JLR is very much in a hurry to get this work started. In order to build cars locally in China you need to have a local partner. And JLR is looking for just that. Chery Automobiles and Beijing Auto seem to be the ones at the forefront among many others.
Chinese automakers are not experts at luxury cars and a joint venture with JLR could really help the company to learn a thing or two about high end cars from the UK based company.
Stefen Berger has been assigned by JLR to strike a deal with the Chinese Auto Companies. UK Prime Minister David Cameroon is also visiting China next week and he is expected to further talk to the Chinese Government about this joint venture and to speed up this process.
JLR is looking at investing more than 100 Million Pounds on this plant which will begin with an initial capacity of 50, 000 units per annum.
Looking at the potential of the Chinese Market, almost every manufacturer in the world wants to have a piece of China. The recent one in the fray is, our very own, Tata owned Land Rover.
Land Rover sales have increased more than 135% in China in the recent years. Astonished by the growth rate, Landy now wants to have a manufacturing base to bring the costs down. To accomplish this, it is scouting for a JV partner who knows the local know-how. Rumors are that company is in talks with Chery Auto and Tianjin Tian Qi Group.
Earlier this year, Chery Auto had mentioned that it is not interested in any JV with a foreign company as it wants to pursue its own development plan. But we are sure that a JV with Land Rover is sure to soften their stance. Tian Qi Auto, on the other hand, is a small MPV manufacturer located in the Tianjin. This company is witnessing a decrease in sales and a JV with Land Rover is certain to lift their spirits up!
Land rover plans to make 40,000 cars in the first year and later it wants to introduce Jaguar as well.
Initiatives have been taken on joint development programmes for engines, vehicles and platforms, which would leverage skills of the company (Tata Motors) and JLR, resulting in synergies in operations of the company and its subsidiary. These would yield substantial savings in the operations of the company and its subsidiaries.
Tata Motors has been quoted saying to PTI regarding the synergies between JLR and Tata Motors.
We believe these two share much DNA, but they have somewhat different characters. Range Rovers are luxurious and can command a premium; Land Rovers have a more practical toughness about them. They’ll always be related, but the two brands can go in slightly different directions.
Tata Motors Group boss Carl-Peter Forster talking to Autocar India about the thickening line between Land Rover and Range Rover models.
Jaguar has set its eyes on fast emerging luxury market of India and China. In order to invade the Chinese markets, it needed a partner that could bring in the local expertise. According to Chinese government regulations, foreign car manufacturers can only build manufacturing plants in China if they sign joint venture deals with indigenous brands.
