These fellows could victoriously sell two generations of the Octavia side by side in India, but on a segment higher, the level of competition is completely different and needs a different approach. The Superb sales were not so superb in India. BMW and Mercedes Benz even chuckled about it.

Skoda to me is a brand which can sell any kind of car with success in India. Their debut car came at just the right time, and it was the right car too. Before Skoda’s entry, hardly a few foreign car makers were trading in India, and the lack of competition was the advantage Skoda rode on.

Now given a choice between Skoda, VW and Audi, majority of the Indians would put their money on Skoda due to their longer experience in India and better service network.

The irrefutable fact is the Superb aged faster than Skoda’s calculations, faster than anyone’s calculations for that matter. Time was running out but the fix was clear as crystal. It was more a issue of when.

Skoda was succeeding to sell a fair volume of Skoda Superbs until the new Accord and more recently the VW Passat emerged in India, stealing whatever thunder remained after the Mercedes C Class and the BMW 3 Series shared among themselves.

Honestly, the Skoda Superb seemed like a Skoda Octavia on healthier diet. The number of sales enquiries diminished over time sending Skoda back to the discussion board.

‘When’ is now, and look what they’ve got.

click through to read more

• A car that won’t make it to India- Skoda Superb station wagon
• New Skoda Superb launched in Singapore; Indian launch on the second week of March
• Skoda Superb Diesel variant to be launched soon

Entry posted on May 15th, 2009 and filed under Car Reviews, Skoda

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