August 2011 has been an astonishingly amazing month for Honda Siel India. First, the Honda City has reclaimed its top position in the B+/C sedan market.
The news sounds even better when you know that this little sedan is not offered in a diesel option and its competitors have diesel variant. In a market where diesel is cheaper than petrol and gains advantage every now and then with a petrol price hike, a petrol car outselling the diesel rivals certainly talks volumes of Honda’s brand pull.
Just when we thought the news couldn’t get any better, we had a look at the Jazz’s sales figures and we were surprised to know that the Jazz sold 600 units in August. The last time we saw Jazz selling 600 odd units was way back in September 2010. Since then the sales of the Jazz were always below par, languishing at the bottom with the Chevrolet Aveo U-VA.
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The Honda Jazz steals our spotlight since it goes on sale next month in India. Reports pertaining to the Jazz’s cost have severed buying hopes fueled controversy, and yet again we are posting a figure, which isn’t its price tag.
In the international arena, the Honda Jazz hasn’t put a foot wrong. 500,000 cars have been sold in Europe alone since the arrival back in 2002. The supermini has 335 liters of boot space that is comparable to sedans of the same price range, and offers interior room that is comparable to cars on the bigger side in India.
A major slice of its success is attributed to its space and comfort. The Honda Jazz is credited with B-segment size, value and frugality combined with C-segment passenger space and boot capacity. In the recent crash test evaluation, the Jazz scored the maximum five stars, which signified its crashworthiness.
It is a ballsy daring move by Honda to drive a hatchback into the Indian market and price it above all the existing hatches including its classmates. The Jazz mounts on the new City‘s platform and a tailor-made 1.2-liter petrol engine for Indian customers sits under the bonnet.
The Tata Indica’s success is often traced back to its unbeatable comfort/space combination. But another factor that helped the Indica take off was its price advantage, which operates against the Jazz.
What do ya think?
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