Honda’s global compact car expected to make a debut by 2011 will be positioned below the existing entry-level car, the Honda Jazz. Now, reports have made this fact concrete – India will give rise to Honda’s new small car.
India was the obvious choice for Honda because of its market volume and the availability and logistical ease of raw materials like steel and plastic.
Moreover, Honda has a great run in the two-wheeler business in India. Hero Honda and Honda motorcycle & scooter have a combined market share of over 70 percent. Honda is comfortable with the Indian market being stable compared to the rest of the world.
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