Suzuki Motorcycles has intimated the media that it’s superbikes Hayabusa and Intruder, will be launched in India tomorrow (26th November).

The launches come after the success of the R1and MT01 superbikes from competitor Yamaha Motorcycles in India. Suzuki should price both the bikes in accordance to Yamaha’s superbikes to get the best response- that;s a no brainer. Additionally, Suzuki should also conduct track events periodically, just like Yamaha, where customers can experience the yield of these bikes to their fullest. Having said that, Suzuki should emphasis on sensible riding and proper safety gear, as these bikes can go as fast as 300 kmph.

Though these bikes won’t sell in 1000’s of numbers, Suzuki finds a market which it wants to capitalize. There aren’t many things that they can do in marketing this bike differently. All they can do Post-launch is try and sell Body kits, branded safety gear to keep the customers interested in coming back to their showrooms. In addition, they could also market performance parts along with the bikes to address to the ‘no-power-limit’ customers.

• Suzuki sells 51 high-end bikes in four months
• Leaked – Suzuki GSX-R125 entry-level performance motorbike
• Suzuki plans to bring Hayabusa into the India

Entry posted on November 25th, 2008 and filed under Suzuki

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