Sources in the two-wheeler industry inform us the Honda CBR superbike will be launched in Mumbai on the 27th of this month. The high speed motorcycle is pitted against rivals Suzuki Hayabusa and Yamaha R1.
Suzuki Motorcycles has intimated the media that it’s superbikes Hayabusa and Intruder, will be launched in India tomorrow (26th November).
The launches come after the success of the R1and MT01 superbikes from competitor Yamaha Motorcycles in India. Suzuki should price both the bikes in accordance to Yamaha’s superbikes to get the best response- that;s a no brainer. Additionally, Suzuki should also conduct track events periodically, just like Yamaha, where customers can experience the yield of these bikes to their fullest. Having said that, Suzuki should emphasis on sensible riding and proper safety gear, as these bikes can go as fast as 300 kmph.
Though these bikes won’t sell in 1000′s of numbers, Suzuki finds a market which it wants to capitalize. There aren’t many things that they can do in marketing this bike differently. All they can do Post-launch is try and sell Body kits, branded safety gear to keep the customers interested in coming back to their showrooms. In addition, they could also market performance parts along with the bikes to address to the ‘no-power-limit’ customers.
Asst. Vice President Retail Banking Axis Bank Ltd, and a huge fan of Indian Autos Blog, Rasik Narula stands first in IAB’s ‘most passionate riders’ roll call. Having grown up with an assortment of bikes, Rasik can’t cease talking about them. We interviewed him on his experiences on two wheels and comprehensively quizzed him on his Fireblade RR 929, and this is what he had to say.
Suzuki Motorcycles India is looking to double capacity in two years even as it plans a series of product launches which includes the Hayabusa superbike. The company is planning to bring in 4 new motorcycles out of which 3 would be released this year. Mr Atul Gupta, Vice-President (Sales and Marketing), outlining the company’s future strategy says “In the next two years, we would like to have products that represent [ Read More ]
