Our reader Sylvester Fermino D’Souza has brought to our notice four customized Ford Figo models were displayed at the P2BK (Proud to be Kuwaiti) exhibition. The foil art is the work of designer Ahmed Al-Rashid. To attract people to the Ford stall, Al-Rashid made these examples as colorful and as vivid as possible.
According to the official website, P2BK encourages ambitious youth to establish a business of their desire and the exhibition aims to bring all such creative talent to mingle with bigger companies under one roof top. The non-profit organization provides support and motivation to budding entrepreneurs.
You can check out more photographs of his one-off Figo and some of his other projects by visiting his Facebook photo album. We present this article specially for Figo customers and enthusiasts.
Ford India first success story – Ford Figo has worked wonders for the American brand. Inspired by the success story in India, Ford India started exporting Figos to various other markets such as Middle East, South Africa etc.
Encouraged by the strong demand of the Figo, the American carmaker is planning to expand the list of markets by 18 more countries. The plan is to export Figo to a grand total of 50 markets by 2012. At the current time, Ford exports the vehicle to 32 countries from its Chennai facility.
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Ford India’s success story – the Figo may have won the hearts of many Indian families. However, it was last of its breed as Ford India has made it particularly clear that it will not make any India-specific models in the future.
All the remaining six models that will enter in Indian market till 2015 will be global platforms heavily localized for India.
Let me explain – there are two ways of making cars – specific cars for specific markets and global cars customized for specific markets. Former allows brilliant flexibility but requires huge investment.
What’s a local car?
The Toyota Etios which was designed specifically for India required an investment of around 3,200 crores. Similarly the Eon took engineers four years and 900 crores to roll out. These are cars tailored to meet specific needs of a market. The Renault Logan (Mahindra Verito), Swift Dzire, Kia Ray and JDM cars like the Suzuki Solio are fine examples.
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The marketeers at Ford Brazil have scratched their heads, realized that sporty and Fiesta go hand in hand and presented a nicely kitted-up edition of the Ford Fiesta in Brazil.
Yes, the Figo is sold as the Fiesta in Brazil and it looks a little odd for Indian taste. The Fiesta Storm edition includes a rear spoiler, rear and side protectors, tinted windows, roof-mounted luggage carrier and body decals. This is an aesthetic makeover and there are no changes present under the bonnet. The Fiesta Storm can be bought with 1L or a 1.6L petrol engine.
Have you heard about a company called Novel Sport? Even we didn’t, until this morning. Novel Sport is a tuning brand run by a local Ford dealer in South Africa which specializes in tuning Ford Cars. Now, they have presented a limited edition Figo which is very tastefully souped up.
The car features 1.4L engine with a Power flow exhaust, spotlights, boot spoiler, 17’inch alloys and lowered suspension and tinted windows. Being a Figo, it already comes with Radio, CD and iPod connection, aircon, dual airbags, power steering, ABS with EBD.
If you are also thinking – “God, those alloys are hot!” then let me tell you 17″ Racing Hart Boro mags with 205/40 tyres. The dealer is also ready to offer a 4 year/60,000km Service Plan after the customization.
What’s the Indian connection? The donor car is manufactured at Ford’s Chennai plant!
Ford India’s success story – the Figo is doing reasonably well in the hatchback segment. Despite of new entrants like the Swift, Brio and Liva, the Figo has managed to hold on to a respectable 5000 units a month. But with the competition getting stiffer, Ford India is not going to fold its hands. The company has decided to add more features to the Figo to snatch some competitor’s customers. [ Read More ]
Entry posted on September 26, 2011 by
siva;
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Ford’s Nigerian representative Coscharis recently introduced the Figo in their market. Following the launch, a few press and media personnel were given a chance to experience the Figo’s ride quality.
After captivating the Indian market since its release and bagging plenty of awards, the Figo began its overseas journeys. Ford said it will export the Figo to about 50 markets and started with South Africa where it was well received. Soon after Figo went to our neighboring countries, to the Middle East and now finds homes in Africa.
But how different has Ford made the Figo to suit the Nigerian market?
While the Indian version runs on a 1.2L Engine, the Nigerian version is fitted with a 1.4L Duratec Engine (petrol). The Indian market has 4 variants under the Figo tag, the LXI, the EXI, the ZXI and the Titanium, while the Nigerian market has only two variants, the Trend and the Ambiente.
The Trend seems to be the sportier version that includes ABS as a standard installation with the Ambiente is the slightly lower end model.
Ford Figo is surely going places!!
Wasn’t a particularly good day to launch a hotly anticipated sedan in the market with a series of 3 blasts rocking the city the night before and then the morning filled with torrential downpour, but a work at hand is a work at hand. Ford India decided that the show must go on!
A very low key launch of a very important product of 2011 took place in the Mumbai on 14th of July – the global Fiesta was finally launched in India. We got you minute by minute updates from the launch as promised.
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Our reader Sylvester Fermino D’Souza has brought to our notice four customized Ford Figo models were displayed at the P2BK (Proud to be Kuwaiti) exhibition. The foil art is the work of designer Ahmed Al-Rashid. To attract people to the Ford stall, Al-Rashid made these examples as colorful and as vivid as possible.
