The marketeers at Ford Brazil have scratched their heads, realized that sporty and Fiesta go hand in hand and presented a nicely kitted-up edition of the Ford Fiesta in Brazil.
Yes, the Figo is sold as the Fiesta in Brazil and it looks a little odd for Indian taste. The Fiesta Storm edition includes a rear spoiler, rear and side protectors, tinted windows, roof-mounted luggage carrier and body decals. This is an aesthetic makeover and there are no changes present under the bonnet. The Fiesta Storm can be bought with 1L or a 1.6L petrol engine.
Have you heard about a company called Novel Sport? Even we didn’t, until this morning. Novel Sport is a tuning brand run by a local Ford dealer in South Africa which specializes in tuning Ford Cars. Now, they have presented a limited edition Figo which is very tastefully souped up.
The car features 1.4L engine with a Power flow exhaust, spotlights, boot spoiler, 17’inch alloys and lowered suspension and tinted windows. Being a Figo, it already comes with Radio, CD and iPod connection, aircon, dual airbags, power steering, ABS with EBD.
If you are also thinking – “God, those alloys are hot!” then let me tell you 17″ Racing Hart Boro mags with 205/40 tyres. The dealer is also ready to offer a 4 year/60,000km Service Plan after the customization.
What’s the Indian connection? The donor car is manufactured at Ford’s Chennai plant!
Ford India’s success story – the Figo is doing reasonably well in the hatchback segment. Despite of new entrants like the Swift, Brio and Liva, the Figo has managed to hold on to a respectable 5000 units a month. But with the competition getting stiffer, Ford India is not going to fold its hands. The company has decided to add more features to the Figo to snatch some competitor’s customers. [ Read More ]
Entry posted on September 26, 2011 by
siva;
Read More on
Ford
Ford’s Nigerian representative Coscharis recently introduced the Figo in their market. Following the launch, a few press and media personnel were given a chance to experience the Figo’s ride quality.
After captivating the Indian market since its release and bagging plenty of awards, the Figo began its overseas journeys. Ford said it will export the Figo to about 50 markets and started with South Africa where it was well received. Soon after Figo went to our neighboring countries, to the Middle East and now finds homes in Africa.
But how different has Ford made the Figo to suit the Nigerian market?
While the Indian version runs on a 1.2L Engine, the Nigerian version is fitted with a 1.4L Duratec Engine (petrol). The Indian market has 4 variants under the Figo tag, the LXI, the EXI, the ZXI and the Titanium, while the Nigerian market has only two variants, the Trend and the Ambiente.
The Trend seems to be the sportier version that includes ABS as a standard installation with the Ambiente is the slightly lower end model.
Ford Figo is surely going places!!
Wasn’t a particularly good day to launch a hotly anticipated sedan in the market with a series of 3 blasts rocking the city the night before and then the morning filled with torrential downpour, but a work at hand is a work at hand. Ford India decided that the show must go on!
A very low key launch of a very important product of 2011 took place in the Mumbai on 14th of July – the global Fiesta was finally launched in India. We got you minute by minute updates from the launch as promised.
Click Continue to read the rest of the story
After the success of the Smart Drive program, Ford is doing more to bring the Figo in contact with prospective customers by taking the Figo to where they live. They are organizing the ‘Bharat Yatra’ pan-India drive covering 1,000 cities to give prospective buyers a first hand look at the car.
Figo sales aren’t at year 1 levels anymore as cars like the new Swift, Etios Liva and Honda Brio are corrupting minds of the Figo buyer. He would like to wait to see these models before making up his mind.
To celebrate the sale of 100,000 Figo cars, Ford has started a pan-India ‘Bharat Yatra’. The Bharat Yatra is a road show which will travel to 1,000 cities across India gives people a firsthand look at the popular hatch. The initiative from Ford will last for 100 days.
The Yatra will cover 1,000 cites in 100 days. It kicks off Kolkata on June 29 and covers West Bengal, Assam, Orissa, Chattisgarh, Bihar, Jharkhand and Maharashtra. Next week two more convoys will start in Pune and Bangalore. All three three convoys will visit 18 Indian states over the next 100 days. Not only will they cover Tier 1 and Tier 2 locations but Tier 3 areas as well.
Customers will be invited with their families to experience the Figo and click pictures with it. Ford’s exporting Figo to five countries and will add another forty eight this year. The Yatra attempts to revive sales as the B segment is flocked with many new models.
After the Tata Nano, Ford Figo will be the next car India will export to Sri Lanka. Ford has appointed Future Automobiles, a subsidiary of Softlogic Holdings as its exclusive dealer in Sri Lanka. Ford says the demand for cars, similar to other South East Asian countries, will rise in Sri Lanka. It sells the Ranger, Everest (Endeavour), Focus and Fiesta exported from Thailand and Europe.
Back in 2007 Ford had pulled out of the country due to poor demand for its products. In its second innings, it hopes the improving Sri Lankan economy will have a good appetite for Ford cars. Sales is predicted to catch up next year and it hopes to capture 15% market share in the next few years in all segments it is present in.
Last year Ford said it will export the Figo to 48 countries including African countries and the Caribbean islands.
Left – Lada’ next generation Kalina spied in Russia. The new compact car expected to hit the market this year. The Kalina was born in 2004 and is sold in a variety of body styles fitted with 1.4- and 1.6-liter petrol engines. The Kalina is sold as the Lada 119 in Finland as its name means “rattle” in Finnish language.
Right – Ford Figo, a revolutionary product for Ford which changed the way India thinks about the Blue Oval. The Figo is a re-skinned previous generation Fiesta with 1.2-liter petrol and 1.4-liter diesel engines. It will be exported to 48 countries from India.
