Going through Ford’s history, nothing like what they are going to do has been done before. The American auto maker plans to launch an assualt in the sub-compact hatchback segment of developing markets, not by creating something from scratch, but by using a phased-out base.
Ford’s new small car, developed in 19 months, is codenamed B 517 and the automaker’s first ever hatchback in India. Not only will it be manufactured and sold here, it will be shipped to Europe, South Africa and Australia. Its highlight – usage of a phased out Ford Fiesta platform.
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