JLR is known to bring evocative (no pun intended) concepts to the auto shows all across the world. However, when it comes to production form, JLR (and most other manufacturers) shy away from important characteristics of the very same concept. So we thought would be the destiny of concept LRX, an urban SUV by Land Rover. Little did we know that Land Rover was thinking otherwise.
Concept LRX was conceived by Land Rover to average their CAFÉ ratings. Unlike other Land Rover products, it was designed to be a city runabout and was inspired by various successful cities all across globe. Having showcased the model, Land Rover did not have enough money to put it into production.
On 11 March 2009, the UK government announced a £27 million grant to be made available to Land Rover for the production of the LRX. And thus was born the Evoque, Land Rover’s idea of a bold fashion statement.
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