Maruti Suzuki launched the ‘entirely new’ Swift Dzire about a month back with a smaller boot to qualify for the excise cut, thereby being able to offer more for less. This move was appreciated by personal car buyers as they got a brand new platform, better quality plastics, better interiors, more mileage and more goodies at a lesser price.
But the old Dzire was a hot seller, a patience tester in some ways as it was a very popular model amongst the commercial market because of its ample luggage space, efficient engine and exciting price. The waiting period didn’t come down even after headlines of a successor using the new Swift platform appeared on leading newspapers and websites.
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