Cars in TV ads do magical things that they don’t generally do in real life. Misleading the consumer – not if he’s an idiot!
But obviously, the cars cannot be blamed for the same. It’s marketing men who should be held in the line of fire. While most TV admen sometimes convey irrational things, it’s the Indian ones that stretch it too far. Here is a classic example:
Here we have a TV advertisement released in the UK of the recently launched facelifted i20. This ad conveys most new features of the i20 in an informative yet interesting way.
One the other hand, we have the Indian TV spot in which a helicopter picks up the car and sends it to a beach so the guy can meet his date. The ad writer was clearly a James Bond fan who wanted to replace the Aston Martin with the i20.
Sources recently told IndianAutosBlog.com that assembly of the Hyundai Elantra (Avante in some markets) begins at the Chennai plant during late August or September.
Hyundai is expected to stock showrooms with the Elantra just before the festival season. The company is hoping to repeat the success of the Verna in the segment immediately above it.
We showed you the first clicks of the Hyundai Veloster from one of the dealerships last week posted on our Facebook wall by a fan. Many of you had written in asking about the car’s price, engines and launch date.
Though we can’t confirm anything for now, we’re able to bring you some more photographs of this eye candy. Although HMIL has not divulged plans to launch this car, it is displaying the car at its dealerships and collating thoughts and feedback of its customers.
Here are some images released by decoches of the 2013 Hyundai Santa Fe in the real world. The photographs are not digitally touched up or taken under carefully installed studio lights.
In its natural landscape (out on the road), the Santa Fe looks bigger and more aggressive. There’s so much bulkiness to its rear three quarters area, and it seems like an angry soft-roader!
After its unveiling at the Delhi Auto Expo in January, Hyundai will showcase the Hexa Space MPV concept (a.k.a HND-7) to the public at the Busan Auto Show that begins on the 24th of May and runs for a period of 11 days.
Hyundai will introduce many concept cars at the show including the Hexa Space, i-oniq HED-8 and the Santa Fe concept at the fair. As you may have guessed, these cars have been shown in overseas motor expos.
These images of the Hyundai Veloster parked in what appears like a dealership entrance in Delhi was posted by our Facebook fan Vaibhav ShouryaVeer Gupta.
The Veloster Coupe’s presence in India is not breaking news as the car was unveiled at the Delhi Auto Expo this year. Hyundai has not outlined plans to launch this model in the Indian market though there are plenty of speculations in the media circles that Hyundai is studying the market with the intention to introduce it under 20 lakh rupees.
If just a decade ago this news would have hit the tabloids, everyone would have just raised their hands questioning the Bavarian giant for partnering with the Korean copy car maker.
I am sure you must have read our story on how Hyundai transformed itself from being a petrolhead’s joke to being one of the leading manufacturers in the world. And what better testimony to that achievement than the No. 1 luxury car maker in the world wanting to join hands with the rising Korean star.
Hyundai India previewed the Elantra at the Delhi Auto Expo using a model sold internationally. Today in Beijing the story was a bit different as the Korean auto manufacturer, readying a new factory to raise output to as much as one million units annually, showcased a model that’s visually different.
[Hyundai Langdong vs Hyundai Elantra]
Hyundai calls the new Elantra as ‘Langdong’ in China and has styled it using Wind Craft and Fluidic Design philosophies. A new grille, bumper and fog light enclosures have given the Elantra almost a completely different character when viewed head-on.
