Royal Enfield launches in Brazil – In Images
Posted on: Apr 22, 2017 - 10:56am IST
Royal Enfield is expected to introduce the Royal Enfield Himalayan in Brazil later this year.
Royal Enfield has announced their entry into the Brazilian market. With over 116 years of history behind it, Royal Enfield has opened its new flagship store in Sao Paulo, Brazil.
Royal Enfield’s portfolio in Brazil includes the Royal Enfield Bullet 500 EFI, Royal Enfield Classic 500 (Regular, Desert Storm, Squadron Blue and Battle Green) and the Royal Enfield Continental GT 535. ABS variants of all the motorcycles are available except the Bullet 500.
The company aims to gain global dominance in the middleweight segment, and their upcoming twin cylinder motorcycle will play a significant role in their goal. Royal Enfield sold more than 6.6 lakh units in the recently concluded financial year, and the number is expected to reach 9 lakh units by the end of 2018, with India still accounting for the lion’s share of sales.
Royal Enfield is building its brand name on providing accessible motorcycles with usable power output along with an old world charm. The British roots and Indian soul in the machines are clearly visible.
Prices for the Royal Enfield motorcycles in Brazil start at BRL 18,900 for the Royal Enfield Bullet and go up to BRL 24,500 for the Royal Enfield Continental GT ABS.