Chevrolet India’s year-end campaign goes live today*
Shrawan Raja, I'm the Founder & CEO of IndianAutosBlog.com. I love teamwork and talking about cars.
Chevrolet India has introduced exciting offers on its complete product range. In an industry first initiative, Chevrolet will be partnering with Amazon.in for booking experiential drives online.
The 45-day year-end retail campaign goes live today and will be available on the Beat, Enjoy, Cruze and Trailblazer carlines.
Chevrolet is also the first automobile company to partner with an e-commerce platform, Amazon.in in this case, to reach out to a larger customer base and create a stronger presence in this format. The experiential drive bookings are also available on the Amazon India website and app. This service will be offered in four major cities – Chennai, Bangalore, Mumbai and Delhi – followed by other cities, on the basis customer feedback.
By bringing the year-end offers in the month of November instead of December, Chevrolet has reiterated its commitment to respond to the changing trends and customer demand in India. To reach out to more customers, a multi-media campaign led by mobile and digital media has been rolled out. Print and OOH will also remain an integral part of the campaign.
Chevrolet continues to engage with new customers who value relationships for life and an enhanced experience at every step. Chevrolet’s portfolio in India includes – Beat, Cruze, Enjoy, Sail, Sail Hatchback, Trailblazer and Tavera. ??Head to the nearest Chevrolet showroom to avail special discount schemes and offers; to experience the first of its kind online experiential drive booking, log on to the Amazon app and book an experiential drive today!
*This story is an advertorial.