MSIL introduces ‘iCreate’ customization kits for Maruti Vitara Brezza

Aravind

Aravind Jayachandran, I'm a huge petrolhead, an automobile engineer, a massive fan of Ferrari, and loves collecting die-cast models for inspiration.

‘iCreate’ personalization scheme exclusive to the Vitara currently.

MSIL (Maruti Suzuki India Limited) has introduced the ‘iCreate’ personalization scheme exclusively for the Maruti Vitara Brezza, which offers customers a range of comprehensive customization kits to personalize their purchase.

Maruti Vitara Brezza package
The ‘iCreate’ scheme has some 90 customization combinations across five different packages, one of which is Sports Accelerate (pictured).

The ‘i-Create’ scheme offers close to 90 different customization combinations across five different packages, which include the Sports Accelerate package, Sports Velocity package, Glamour Glitz package, Glamour Elegance package and the Urban Dynamic package. Other than the packages, customers can also handpick individual accessories via the ‘A La Carte’ option.

The packages include exterior parts like grille garnish, ORVM garnish, body graphics, fog lamp garnish, side and skid plates and accents on the alloy wheels, while the interior can be equipped with door sill guards, exclusive floor mats, PU seat covers, leather steering wheel and rear-seat entertainment (Glamour only).

Maruti Vitara Brezza A La Carte package
Other than the preset packages, customers can also handpick accessories via the ‘A La Carte’ option.

Also Read: Maruti Vitara Brezza: Long Term Review

Maruti believes that people are willing to pay a premium over the final price to personalize their car, affirmed by their claim that an average customer spends around INR 24,000 over the on-road price of the Vitara Brezza on accessorization.

For now, the iCreate scheme is exclusive to the Maruti Vitara Brezza, while other models in the portfolio will be added to the scheme in future.

Maruti Vitara Brezza iCreate – Image Gallery

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Maruti Vitara Brezza News & Updates

Maruti Vitara Brezza steering wheel First Drive Review

Maruti Vitara Brezza sales cross 1.5 lakh units

DC Design Maruti Vitara Brezza front quarter

New images of the Maruti Vitara Brezza modified by DC Design

Maruti Baleno SmartPlay India spec

Update for old Maruti SmartPlay systems introduces Android Auto

Maruti Vitara Brezza front quarter full review

Maruti Vitara Brezza price post-GST slashed by upto INR 2,148

Maruti Vitara Brezza front end by VM Customs

Custom Maruti Vitara Brezza fitted with LED lighting, 17-inch wheels & carbon fiber tip

Custom Maruti Vitara Brezza front bumper by DC Designs

Custom Maruti Vitara Brezza by DC Design – In 12 Images