MSIL introduces ‘iCreate’ customization kits for Maruti Vitara Brezza
Aravind Jayachandran, I'm a huge petrolhead, an automobile engineer, a massive fan of Ferrari, and loves collecting die-cast models for inspiration.
‘iCreate’ personalization scheme exclusive to the Vitara currently.
MSIL (Maruti Suzuki India Limited) has introduced the ‘iCreate’ personalization scheme exclusively for the Maruti Vitara Brezza, which offers customers a range of comprehensive customization kits to personalize their purchase.
The ‘i-Create’ scheme offers close to 90 different customization combinations across five different packages, which include the Sports Accelerate package, Sports Velocity package, Glamour Glitz package, Glamour Elegance package and the Urban Dynamic package. Other than the packages, customers can also handpick individual accessories via the ‘A La Carte’ option.
The packages include exterior parts like grille garnish, ORVM garnish, body graphics, fog lamp garnish, side and skid plates and accents on the alloy wheels, while the interior can be equipped with door sill guards, exclusive floor mats, PU seat covers, leather steering wheel and rear-seat entertainment (Glamour only).
Maruti believes that people are willing to pay a premium over the final price to personalize their car, affirmed by their claim that an average customer spends around INR 24,000 over the on-road price of the Vitara Brezza on accessorization.
For now, the iCreate scheme is exclusive to the Maruti Vitara Brezza, while other models in the portfolio will be added to the scheme in future.