New images show the made-in-India BMW G310R up-close – IAB Report
Ashwin Ram N P, Ashwin is a guy with a slightly unorthodox perception of everything. His struggle to choose a career path, between art and automotive engineering, has landed him in the field of auto journalism, where he has paved way for himself to practise both.
Expected to be priced at INR 2.5 lakhs (ex-showroom).
The BMW G310R is one of the most important products that is expected to help the company reach its 2020-target of delivering 2 lakh two-wheelers per annum. It is a model that is targeted chiefly at Asian and South American markets where entry-level performance motorcycles are highly welcomed, though it will be sold in Europe as well.
The company states that “entry into the segment below 500 cc will lay the foundation for growth, starting with the new BMW G310R.” Stephan Schaller, Head of BMW Motorrad, said “We will also be expanding our urban mobility offering in this class – including bikes with electric drivetrains”.
BMW Motorrad has mentioned that while the sub-500 cc models help the company penetrate the growing markets, the brand’s core business will continue to be in the premium segment which is above 500 cc. The company is operating in 26 countries and is currently selling at the rate of +11.5 percent year-on-year. In 2014 BMW Motorrad delivered 1,23,495 units, while this year, by the end of October (in ten months), 1,21,622 units were already delivered.
The BMW G310R will be manufactured solely in India, at TVS Motor Company’s manufacturing facility in Hosur, Tamil Nadu. A TVS version of the BMW G310R will also be introduced in the market and sold alongside, at TVS dealerships.