Lohia Auto to launch the first UM Motorcycles cruiser at 2016 Delhi Auto Expo – Report

Ashwin Ram

Ashwin Ram N P, Ashwin is a guy with a slightly unorthodox perception of everything. His struggle to choose a career path, between art and automotive engineering, has landed him in the field of auto journalism, where he has paved way for himself to practise both.

The first product will be a cruiser.

Lohia Auto Industries CEO, Ayush Lohia, has confirmed that the first product of UM Motorcycles will be launched at the Delhi Auto Expo in February of 2016. This confirmation was given to Economic Times on the sidelines of Lohia Auto Industries’ announcement of entry into the South Indian market with the launch of its diesel three-wheelers, e-scooters and e-rickshaws.

UM Renegade Sport side live
The UM Renegade could be the first product to be launched in India during the 2016 Delhi Auto Expo.

The company has appointed five dealerships covering Andhra Pradesh and Telangana and disclosed intentions to inaugurate 50 dealerships in the Southern part of the country, soon.

The US-based UM Motorcycles and the Noida-based Lohia Auto had signed an equal joint venture in September last year for the production of a range of street- and cruiser-type motorcycles for the Indian market. The models will be powered by engines between 300 cc to 500 cc displacement.

UM Renegade Commando side live
UM Motorcycles will import models via CKD route and they will be assembled with 50 percent local content.

The JV is utilising Lohia Auto’s Kashipur plant in Uttarakhand, which has an installed capacity to manufacture one lakh two-wheelers and 40,000 three-wheelers a year. An investment of INR 100 crore is being made for business expansion. The first UM models are being brought via the CKD route, and assembled with about 50 percent of local content.

UM Renegade Sport – Image Gallery

UM Renegade Commando – Image Gallery

[Source: Economic Times]

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