Top-end Honda BR-V Prestige variant is the least preferred in Indonesia – Report

Ashwin Ram

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Automatic variants have apparently lower demand.

PT Honda Prospect Motor (HPM) said this month that it had received 1,600 bookings for the Honda BR-V that was unveiled at the Gaikindo Indonesian International Motor Show 2015 (GIIAS 2015), on August 20.

Honda BR-V white front three quarter at Gaikindo Indonesia International Auto Show 2015
The Honda BR-V will be put in production in Indonesia in January 2016.

The BR-V can be ordered from three variants – base ‘S’, mid-level ‘E’ and top-end ‘Prestige’. Based on the ratio of bookings for each variant, a new report from iOtomotif says that the range topping Prestige is the least preferred choice among Indonesian customers.

The BR-V Prestige has received only 25 percent of the overall bookings thus far, according to Jonfis Fandy, Marketing and After-Sales Service Director at HPM.

Honda BR-V parked at Gaikindo Indonesia International Auto Show 2015
The model has garnered 1,600 bookings, exceeding the company’s expectation of 1,000 pre-orders.

The compact 7-seat crossover from Honda has two transmission options, a 6-speed manual and a CVT (automatic). While there is only one engine offered for all variants in the same state of tune, the base version gets a manual gearbox, the mid-version gets optional CVT, and the Prestige trim can be ordered only with the CVT. The lack of a manual transmission in the priciest BR-V could be the reason for the comparatively low customer pull.

The engine in the BR-V is the familiar 1.5-litre 4-cylinder i-VTEC petrol that produces 120 hp of maximum power at 6,600 rpm and 145 Nm peak torque at 4,600 rpm.

Honda BR-V side view at Gaikindo Indonesia International Auto Show 2015
The top-end model that only comes with CVT (automatic) is receiving less interest compared to the mid- and low-level variants.

The production of the BR-V in Indonesia will commence in January 2016 at the Karawang plant, soon after which deliveries are set to begin. The price range of Honda BR-V is announced to be between IDR 230 million (INR 10.34 lakhs) to IDR 265 million (INR 11.92 lakhs) when it hits the market next year.

Honda BR-V world premiere – Image Gallery

[Source: iotomotif]

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