1st round of RE’s Despatch Edition sold out in minutes – IAB Report
Posted on: Jul 20, 2015 - 7:01pm IST
Was launched on May 30.
Royal Enfield has announced that its limited edition Despatch edition has been sold out in 26 minutes. The company made 200 units of the limited edition bikes that were announced on May 30.
While the Despatch edition, priced at INR 2.04 lakhs (ex-showroom, Mumbai) was announced along with the riding gear that stuck to the theme, the latter will continue to be sold. The limited edition line is, the company says, inspired by the “despatch riders” of the two World Wars. It must be noted that while 600 units of the three livery schemes were announced, only one of the three liveries have been said to be sold out, leaving 400 units still for grabs.
The three liveries in question are Battle Green (international markets only), Squadron Blue and Desert Storm, and only 200 units will be finished in each color. As per the announcement by the company, it is the Desert Storm edition that has been sold out right now.
All three editions are based on the Royal Enfield Classic 500 which features a 499 cc, single cylinder, four-stroke twinspark engine with Keihin Electronic Fuel Injection delivering 27.2 bhp at 5,250 rpm and 41.3 Nm of torque at 4,000 rpm. Power is fed to the wheel by a five-speed transmission meshed with a wet, multi-plate clutch.